Category Archives: Marketing Techniques

How does affiliate marketing function when compared to other digital marketing strategies?

How does affiliate marketing function when compared to other digital marketing strategies?

Mumbai: Affiliate marketing is a powerful strategy within the digital marketing landscape, allowing businesses to leverage partnerships to drive sales and generate revenue. By understanding how affiliate marketing functions and how it compares to other digital marketing strategies, businesses can make informed decisions about integrating it into their marketing efforts. Understanding Affiliate Marketing At its…

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Navigating the New Landscape of Higher Ed Marketing: Part 2

Navigating the New Landscape of Higher Ed Marketing: Part 2

eCampusnews.com Content Director and host Kevin Hogan continues his conversation with Verlan Stephens, Managing Partner at Agile Education, about the dramatic changes higher education institutions face and how these developments impact their brands and operations. The pair highlight the significant shift in marketing strategies, particularly the decline of traditional email campaigns and the rise of…

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Aventi Group Unveils Innovative Strategies to Revolutionize Product Marketing

Aventi Group Unveils Innovative Strategies to Revolutionize Product Marketing

Navigate the Marketing Maze: Comprehensive Guide to Selecting the Perfect Product Marketing Partner New York, New York–(Newsfile Corp. – June 13, 2024) – In today’s competitive market, choosing the right product marketing company can be a pivotal decision for your business. The right partnership can lead to increased brand awareness, better customer engagement, and ultimately,…

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Registration open for UMD AI in Marketing workshop

Registration open for UMD AI in Marketing workshop

Listen to this article Registration is open for Optimizing Marketing Performance with AI, an in-person workshop Sept. 19 and 20, presented by the Office of Executive Education at the University of Maryland’s Robert H. Smith School of Business. The workshop, from 9 a.m. to 4 p.m. both days, will be led by Associate Professor of Marketing Liye Ma, whose expertise…

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Social media marketing

Bite-sized content! Social media marketing tips you didn’t know you needed – Brand Wagon News

In the fast-paced world of social media, brands can either skyrocket to fame or crash into the troll zone. Mastering the dos and don’ts of social media marketing is key to staying afloat and thriving. Vinay Singh, co-founder, Digixpressions, talks to BrandWagon Online about the essential strategies and common pitfalls of social media marketing.  1.…

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The Changing Face Of Marketing Crypto & NFT Projects In 2023

Elevating Digital Marketing With SEO Services, Social Media Marketing & Digital Strategies

(MENAFN– EIN Presswire) 14KBSOL LLC PHILADELPHIA, PENNSYLVANIA, UNITED STATES, June 12, 2024 /EINPresswire / — 14 K Business Solutions LLC, a leading digital marketing agency based in Philadelphia, proudly announces its commitment to providing top-tier SEO services , innovative social media marketing , and comprehensive digital marketing strategies. Specializing in transforming businesses through enhanced online…

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Robert Sofia, CEO of Snappy Kraken

Snappy Kraken Unveils Marketing Hub for Growth-Focused Advisors

Snappy Kraken, the financial advisor marketing technology provider, has announced the launch of a marketing platform designed to help advisors take advantage of data-based marketing strategies to boost organic growth. The solution, known as the Marketing Hub, works by integrating content, communication and contact activity into one interface for advisors, according to Robert Sofia, founder…

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Business Wire

MGM Resorts International Taps Viral Nation as Influencer Marketing Agency of Record

(Graphic: Business Wire) Hospitality and entertainment powerhouse will leverage Viral Nation’s industry-leading network of talent & award-winning marketing services and technology across iconic destinations LAS VEGAS, June 11, 2024–(BUSINESS WIRE)–MGM Resorts International, a global leader in entertainment, hospitality, and leisure experiences, has named Viral Nation its official Influencer Marketing Agency of Record (AOR). Viral Nation,…

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Expert Strategies For High ROI In Financial Marketing

Expert Strategies For High ROI In Financial Marketing

In the complex and competitive landscape of financial services, it’s never been more vital to strategize for a soaring return on marketing investment. Recognizing the true north of a marketing campaign lies in the alchemy of blending edge-cutting technology with human-centric, personalized messaging. It’s about ensuring that every dollar spent meticulously navigates through the funnel…

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The Secret to Personalization Without Privacy Worries

The Secret to Personalization Without Privacy Worries

The Gist Personalization pivot. Marketers must adapt to a privacy-first landscape, balancing personalized experiences with increased data privacy demands. First-party focus. Leveraging first-party data and enhancing it with privacy-safe third-party sources is crucial for effective personalization. AI-driven solutions. Embracing AI-driven, privacy-compliant marketing solutions can help maintain personalization while respecting privacy. In recent years, traditional mass…

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UK - Clean, Green Marketing Strategies: Navigating Tougher Restrictions On Environmental Claims In Advertising.

UK – Clean, Green Marketing Strategies: Navigating Tougher Restrictions On Environmental Claims In Advertising.

As the world faces increasing environmental challenges and the agreements reached during COP 28 place ever greater emphasis on the importance of a collective approach in tackling climate change, businesses are facing more pressure than ever to play their part in reaching ‘net zero’. Adding to this pressure, consumers are becoming increasingly discerning when choosing sustainable brands…

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20 Overrated Marketing Tips (And What Businesses Should Do Instead)

20 Overrated Marketing Tips (And What Businesses Should Do Instead)

getty Knowing how to effectively market your products or services is crucial to standing out in today’s competitive business landscape. Many entrepreneurs often turn to tried-and-true marketing advice to learn how to better attract and retain customers, but these “staple” tactics don’t always work the same way for every business. As entrepreneurs gain more experience,…

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"Demographic Shifts Redefining"

Significant demographic shifts redefining U.S. workforce and marketing strategies

Demographic shifts in the United States, driven by an aging population and the entrance of Generation Z into professional life, are causing significant transformations in population and workforce dynamics. This year, over four million citizens are hitting retirement age, with an estimated 82 million people expected to be 65 and older by 2050. The swelling…

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7 Strategies To Employ For HVAC Talent Recruitment

7 Strategies To Employ For HVAC Talent Recruitment

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. getty In helping home service contractors with their websites and marketing, I have a firsthand look at what trends are impacting the trades. Recently, we’ve seen the home improvement vertical struggling with hiring…

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Zakiya Larry

4 Money Tips You Need to Know Before Jumping Into Entrepreneurship

by Selena Hill April 1, 2024 Brand strategist Zakiya Larry shares essential money tips for aspiring entrepreneurs. Originally Published Apr. 3, 2017. Media coach and brand strategist Zakiya Larry shared effective business marketing tips. Larry, the self-described “Elevation Strategist” shared four essential tips that all 9-to-5’ers need to know before taking the leap into full-time…

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Mastering the Boardroom: Strategies for Success from 10 Leading Executive Coaches | Marketplace

Mastering the Boardroom: Strategies for Success from 10 Leading Executive Coaches | Marketplace

In today’s fast-paced and dynamic business landscape, the role of leadership has never been more important. As executives navigate constant change, complex challenges, and heightened expectations, the need for effective leadership development is vital. That’s where a good executive coach can help. Executive coaching is more than just a trend; it’s a strategic investment in…

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How neuroscience reshapes marketing strategies in India

How neuroscience reshapes marketing strategies in India

Elon Musk’s N1 implant, introduced to facilitate operating devices by just intending it in the brain, has jolted many into realising how far seemingly exotic neuroscience has been put to practical, commercial use. While the implant may be the outlier in neuroscience, what’s common and par for the course today is mapping the brain to…

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Strong content marketing skills key to business success

BizTips from SCORE – Skill development for Content Marketers When I received my Bachelor of Science in Marketing in 1967, no one had ever heard of “content marketing.” Back then, there were the “4 P’s” of marketing. Now, marketing students learn about the “7 P’s” and the skills it takes to become an accomplished content…

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Innovative Marketing Strategies for Interior Design and Building

Innovative Marketing Strategies for Interior Design and Building

This iconic firm is an embodiment of innovation in interior design and building, having bestowed the world with over 45 million square feet of impeccably crafted spaces since its inception in 1988. Their extensive portfolio, comprising well over a thousand diverse projects, is a testament to their unwavering commitment and forward-thinking approach. Notably, Eleganz has…

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Campaign's Marketing Strategies event is back!

Campaign’s Marketing Strategies event is back!

We’re back with Campaign’s Breakfast Briefing: Gaming, content, brand loyalty and more. This event features key insights, latest trends shaping the gaming industry, and networking opportunities. Industry experts will come together to discuss the evolving world of marketing, loyalty strategies and gaming, including topics such as innovative campaigns, enriched influencer partnerships, immersive gaming experiences, and…

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We Are Polymer, Premier Performance Marketing Agency Launches WRP TV

We Are Polymer, Premier Performance Marketing Agency Launches WRP TV

We Are Polymer is a digital marketing firm specializing in impact-driven Amazon strategies, SEO services, and PPC campaigns. The company has officially launched the first episode of its brand-new YouTube channel. United Kingdom – March 29, 2024 — Seasoned marketing, planning, copywriting, PPC, and Amazon specialists gathered under the We Are Polymer umbrella with a…

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Nonprofit marketing workshop to be held in Auburn

Nonprofit marketing workshop to be held in Auburn

Catalyst Cayuga will present a workshop Wednesday, April 17, for nonprofits to learn tips, tools and techniques to improve their messaging. “Marketing and Communication 101” will take place from 9 a.m. to noon at Auburn Public Theater, 8 Exchange St., Auburn. Experts from Onondaga County and its health department will give presentations about marketing and…

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