Performance marketing drives growth at Jaro Education

Performance marketing drives growth at Jaro Education

The return on marketing spends stands at 454%. 

To foster growth in the Online higher education and up-skilling sector in India, a comprehensive strategic approach is crucial. This involves effective positioning and marketing, encompassing flexible enrollment options, referral programs, and partnerships with influencers. Jaro Education utilizes insights from its databases and program-specific performance marketing, to allow for more diversified and effective marketing strategies to target a wider range of prospective students for individual higher education programs, as opposed to the traditional model where universities utilize their limited endogenous resources to attract undergraduate students. 

Approximately 55% of Jaro Education’s enrolment share is driven by performance marketing, 15 % by organic enrolments and database leads, which are enhanced by its business intelligence, insights on pricing, geographical expansion, program positioning, content and pricing, for the Fiscal ended March 31, 2024. Jaro Education seeks to employ data-driven marketing strategies to test marketing sources, campaigns, website assets and student communications to seek to improve the effectiveness of its marketing spend to expand new student enrolments in its programs. 

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