Amanda Powers-Han, Chief Marketing Officer, Greater Than One discusses: How improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes Challenges healthcare marketers face in crafting culturally sensitive messages that resonate with diverse audiences and address their specific healthcare needs Other tactics can…
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Justin Paget/DigitalVision via Getty Images Since its inception in 2005, Acadia Healthcare Company, Inc. (NASDAQ:ACHC) has provided behavioral healthcare services in the United States and Puerto Rico, operating a network of over 225 facilities. These offerings support those facing mental health and substance abuse adversities through outpatient counseling, detoxification services, and hospitalization programs. The image…
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Few industries are as complex today as healthcare. The pace of disruption is unrelenting as new entrants, new discoveries, and new technologies are emerging nearly every day. Category leaders are being challenged to deliver patient-first, systemic change; start-ups are striving to fill gaps in the healthcare ecosystem; patients are looking for experiences that make them…
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(MENAFN– EIN Presswire) RENO, NEVADA, UNITED STATES, April 13, 2023/einpresswire.com / — Referral healthcare marketing is a powerful tool that marketers can leverage. In a newly published guide, Beacon Media + Marketing explores effective methods to encourage patients to refer family and friends . Referral marketing can be a huge asset. Built from the testimonials…
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Opinions expressed by Entrepreneur contributors are their own. There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance this is no longer the case.…
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