Oleg is CEO of CapyGroup, an embedded finance company focusing on the MarTech industry. getty If you’ve purchased big-ticket items on payment plans or used ride-hailing apps and paid through the app, you’ve likely engaged with embedded finance. Embedded finance integrates financial services, like loans and debit cards, into nonfinancial products or services. But how…
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The Gist: Budget decline. Marketing budgets have dropped to 7.7% of company revenues in 2024, a 15% decrease. Strategic shifts. CMOs are increasingly adopting data-driven approaches and cost-effective strategies to cope with budget cuts. AI utilization. A majority of CMOs view artificial intelligence as a crucial tool to enhance efficiency and drive growth despite financial…
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Vick Strizheus, the digital entrepreneur and online business educator, has announced an update to his Affiliate Business System training program. Englewood, United States – May 3, 2024 /PressCable/ — The updated program, designed to help anyone achieve affiliate marketing success within 7 days, offers a turnkey business-in-a-box solution with access to proven lead generation software…
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Tim Johnson is president of UPRAISE Marketing + Public Relations and has over 40 years of experience supporting clients’ brands. getty Most organizations at some point will go through a crisis; a senior executive launders money, a hurricane destroys a facility or workers are injured in a manufacturing plant where safety standards were allowed to…
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A WOMAN has revealed that she “accidentally” made £12,000 in just 25 days from a simple side hustle that she didn’t even mean to start. Nilly shared details of her simple side hustle via a video posted to her TikTok channel, which she often uses to share money making advice. 2 Nilly said that she…
Read moreShare Tweet Share Share Email You’ve probably noticed that online shopping can be like a digital treasure hunt. You’re always in search of the best deals, but how can you be sure you’re really getting the most bang for your buck? That’s where we come in. We’ve scoured…
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SAN FRANCISCO, May 16, 2024 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announces a first-of-its-kind integration between its influencer marketing solution, Klear, and its social media management solution, Engage. This innovative offering helps customers unify their social media marketing strategies within one platform and provides cohesive social strategies…
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Creators’ earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm Emarketer, Business Insider’s sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for…
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A Crown Point-based marketing firm has won two major industry awards for a campaign aimed at curbing alcohol consumption among minors in Northwest Indiana. Diversified Marketing Strategies crafted the “Did You Know?” campaign on behalf of Merrillville-based Geminus. The advertising blitz across Northwest Indiana aims to raise awareness about dangers posed by providing alcohol to minors.…
Read moreDigital marketing techniques have been game-changers for many online businesses. More traditional methods of bringing in new customers such as PPC (pay per click) and CPM (cost per mille) marketing have both been popular in recent years, but pay for clicks and impressions that do not always turn into leads. This can create frustration for…
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NEW YORK, May 15, 2024 /PRNewswire/ — In today’s rapidly evolving telecom landscape, companies face unprecedented challenges in effectively allocating their marketing budgets and optimizing their promotional efforts. With the proliferation of digital channels and the rise of competition, telecom companies must leverage advanced analytics and data-driven insights to stay ahead. Quantzig’s “Marketing Mix Models…
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Embarking on the journey of affiliate marketing can be both exciting and overwhelming, so we’ve gathered insights from seasoned professionals to guide you. With advice from digital marketing consultants to CEOs, our panel of 25 experts offers practical steps to earn your first dollar in affiliate marketing. From sharing your passion and knowledge to researching…
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The DIY SEO Guy, Brad Haage, introduces ‘Empowered Entrepreneurship,’ a comprehensive in-house SEO marketing education program. This course helps entrepreneurs and businesses master SEO, build authentic client relationships, and save on marketing costs. Learn to create personalized, impactful marketing strategies without relying on automated tools. Ottawa, Illinois, United States – May 15, 2024 — The…
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Affiliate business Raketech has revealed it fell short of expectations in the first quarter as a rise in revenue was overshadowed by declines across adjusted EBITDA and net profit. Revenue for the three months to 31 March hit €19.0m (£16.3m/$20.6m), up 20.1% from Q1 last year. This, Raketech said, was driven by growth within its…
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Amanda Powers-Han, Chief Marketing Officer, Greater Than One discusses: How improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes Challenges healthcare marketers face in crafting culturally sensitive messages that resonate with diverse audiences and address their specific healthcare needs Other tactics can…
Read moreE-Impact Marketing Helps 12% Of Clients Receive Prestigious Recognition For Incredible Growth LANCASTER, Pa., May 14, 2024 /PRNewswire/ — E-Impact Marketing, a digital marketing agency based in Lancaster, PA, has eight client companies featured on the 2024 Financial Times’ The Americas’ Fastest Growing Companies list. The FT Fastest Growing Companies list, released in April, highlights…
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The 2024 MAC Awards have opened voting to recognise industry leaders. Community votes will be accepted until May 20 to select the foremost affiliate marketing performers Boomerang Partners has earned a well-deserved nomination for the Best iGaming Affiliate Programme at the MAC Awards. This recognition showcases the company’s dedication to excellence in affiliate marketing and…
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While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as there is a substantial gap between martech needs and what’s currently available. According to the recently released 2024 Restaurant Technology Outlook market leader report from…
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ANADARKO, Okla. (KSWO) – Anadarko Police called on the Caddo County Sherriff’s Office Special Response Team to assist with an armed man who barricaded himself inside a home. In a post to social media, the Caddo Co. Sheriff’s Department stated the response team made their way to a home on Independence Street. There, deputies negotiated…
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Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. getty The global behavioral health market is expected to reach $242 billion by 2027. This staggering amount is a call for all practicing therapists to market themselves better to stay ahead of the competition.…
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The return on marketing spends stands at 454%. To foster growth in the Online higher education and up-skilling sector in India, a comprehensive strategic approach is crucial. This involves effective positioning and marketing, encompassing flexible enrollment options, referral programs, and partnerships with influencers. Jaro Education utilizes insights from its databases and program-specific performance marketing, to…
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Share Tweet Share Share Email Social media platforms have become indispensable tools for marketers aiming to expand their brand’s reach and engage with their target audience. Among these platforms, Pinterest stands out as a powerful visual discovery engine that offers unique opportunities for businesses to showcase their products…
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The travel advertising industry is projected to reach $15 billion by 2032, with ad investments expected to grow by 7.5% this year alone. To stand out in a competitive landscape marked by evolving consumer behavior, savvy marketers need new ways to optimize their ad spend and maximize returns on investment. Airports, hospitality establishments, convention centers…
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Share Tweet Share Share Email In the rapidly evolving landscape of digital business, Abdoul Kader Hassane Hamadou stands at the forefront of innovation, revolutionizing the way companies establish and expand their online presence through his company, Kasuwa Digit. With a suite of cutting-edge services including digital marketing, communication…
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In the fast-paced world of digital marketing, staying ahead of the curve is essential for brands looking to capture the attention of consumers. As we navigate through 2024, experts weigh in on the latest trends shaping digital marketing strategies, driving innovation and reshaping industry standards.Tier1 Countries (USA,UK,CA,AU) to be one among the growing commercial hotspots,…
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In an era defined by dynamic shifts in technology and consumer behaviour, FairPlay Sports Media stands at the forefront of innovation, continually redefining the landscape of sports media and affiliate partnerships. We had the privilege of sitting down with Kelly Brooks, Chief Product Officer at FairPlay Sports Media, to gain invaluable insights into their strategies,…
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Share Tweet Share Share Email Are you ready to take your affiliate marketing approach to the next level? Awin, a global leader in marketing technology, has just rolled out a series of powerful new features aimed at boosting the success and revenues of advertisers. Announced at the ThinkTank…
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The latest research report, “Life Science Analytics Software Market”, covers various aspects of the industry, including market size, status, trends, and future insights for the next 10 years. It provides a detailed analysis of competitors and key market drivers, highlighting growth opportunities. The report includes analysis of top players, revenue streams, CAGR status, as well as SWOT and…
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Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools for attorneys and law firms, even though there might be fewer webinars today than there were during arguably the peak of webinars: the COVID-19 pandemic in…
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Are you passionate about space and eager to kick-start your career with a renowned industry leader? SpaceNews, the premier source for space industry news and analysis, is seeking a proactive and enthusiastic Sales and Marketing Manager to join our dynamic team. As the Sales and Marketing Manager, you’ll play a vital role in driving advertising…
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