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The Drum Network Podcast: How CMOs can set their influencer marketing strategies

[ad_1] In this week’s episode of The Drum Network Podcast, we sit down with two leading lights from the world of influencer marketing. Despite regular think-pieces prematurely announcing the death of the influencer, growth in the influencer marketing industry shows no signs of slowing – with estimates of its annual global value reaching as high…

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TikTok Shop ‘hard to crack’ but does boost revenue, say CMOs. Read their top tips

cbomo Affiliate Marketing Tips

[ad_1] Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform. TikTok’s marketplace is embedded into the app with a dedicated shop button. It also allows users to shop directly on the platform. Products on the Shop page are displayed like any…

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