Tim Johnson is president of UPRAISE Marketing + Public Relations and has over 40 years of experience supporting clients’ brands. getty Most organizations at some point will go through a crisis; a senior executive launders money, a hurricane destroys a facility or workers are injured in a manufacturing plant where safety standards were allowed to…
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Amanda Powers-Han, Chief Marketing Officer, Greater Than One discusses: How improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes Challenges healthcare marketers face in crafting culturally sensitive messages that resonate with diverse audiences and address their specific healthcare needs Other tactics can…
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Share Tweet Share Share Email Social media platforms have become indispensable tools for marketers aiming to expand their brand’s reach and engage with their target audience. Among these platforms, Pinterest stands out as a powerful visual discovery engine that offers unique opportunities for businesses to showcase their products…
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The travel advertising industry is projected to reach $15 billion by 2032, with ad investments expected to grow by 7.5% this year alone. To stand out in a competitive landscape marked by evolving consumer behavior, savvy marketers need new ways to optimize their ad spend and maximize returns on investment. Airports, hospitality establishments, convention centers…
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In the fast-paced world of digital marketing, staying ahead of the curve is essential for brands looking to capture the attention of consumers. As we navigate through 2024, experts weigh in on the latest trends shaping digital marketing strategies, driving innovation and reshaping industry standards.Tier1 Countries (USA,UK,CA,AU) to be one among the growing commercial hotspots,…
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The latest research report, “Life Science Analytics Software Market”, covers various aspects of the industry, including market size, status, trends, and future insights for the next 10 years. It provides a detailed analysis of competitors and key market drivers, highlighting growth opportunities. The report includes analysis of top players, revenue streams, CAGR status, as well as SWOT and…
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Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools for attorneys and law firms, even though there might be fewer webinars today than there were during arguably the peak of webinars: the COVID-19 pandemic in…
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Info-Tech Research Group’s latest research delves into the transformative power of Generative AI (Gen AI) for retail marketing strategies. Highlighting the challenges and opportunities marketers face, the firm’s blueprint emphasizes the importance of swift adoption of reliable Gen AI solutions to drive value and ensure a seamless digital experience for customers. TORONTO, May 8, 2024…
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Localised marketing is a controversial topic amongst advertising experts. However, as the competition for consumer engagement continues to increase, marketers cannot ignore the opportunities ‘localisation’ offers in resonating with their audiences. Zib Digital shares practical strategies to ‘claim the community’ and encourage brand loyalty. Australia – May 2, 2024 — It is widely known amongst…
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Justin Paget/DigitalVision via Getty Images Since its inception in 2005, Acadia Healthcare Company, Inc. (NASDAQ:ACHC) has provided behavioral healthcare services in the United States and Puerto Rico, operating a network of over 225 facilities. These offerings support those facing mental health and substance abuse adversities through outpatient counseling, detoxification services, and hospitalization programs. The image…
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Divya Parekh, of The DP Group, covers business growth, storytelling, high-impact performance and authority building. Book signing makyland – stock.adobe.com As countless books compete for readers’ attention, book marketing is a critical component in the journey of a book from creation to consumption. So, how can authors best bridge their ideas and their audience? I’m…
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Share Tweet Share Share Email Today, it’s crucial for businesses to expand their audience. Technology has changed how companies reach people. With many online platforms, there are more chances to reach more people. But, you need a plan to make it work. In this article, we’ll talk about…
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In a world where Gen Z’s preference for socially responsible brands is reshaping the marketplace, we’ve gathered insights from a diverse group of agency leaders, including CEOs and marketing directors. They share their unique strategies, from planting trees with each new customer onboarding to enhancing public speaking on social responsibility, in these 17 innovative responses…
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In order to thrive in affiliate marketing, you need a strategic approach that drives explosive growth. This blog dives deep into five actionable strategies you can implement right now to supercharge your affiliate marketing efforts and skyrocket your earnings. 1. Niche Down: Become a Beacon in Your Industry Casting a wide net in the affiliate…
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Share Tweet Share Share Email Imagine changing your financial destiny with BEFE Coin, the new digital currency that is all set to top $250K. That’s not hyperbole; this is an option to make your money go through the roof. For nascent as well as veteran investors, this is…
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GABORONE, April 27 (Xinhua) — Botswana is stepping up its marketing efforts to attract more Chinese tourists, President Mokgweetsi Masisi said Saturday. During the official opening of the Motse Wa Setso cultural festival in Francistown, Botswana’s second largest city, Masisi said that Chinese travelers rarely visit the southern African country, despite its many attractions for…
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The European Court of Justice affirmed an earlier decision of the European Intellectual Property Office (EUIPO) in a case where Puma was attempting to gain a European Union (EU) Community Design on its “Puma Creeper Shoe.” On March 6, 2024, the EU Court struck down the validity of Puma’s registered EU design, based on a…
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As the world faces increasing environmental challenges and the agreements reached during COP 28 place ever greater emphasis on the importance of a collective approach in tackling climate change, businesses are facing more pressure than ever to play their part in reaching ‘net zero’. Adding to this pressure, consumers are becoming increasingly discerning when choosing sustainable brands…
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Demographic shifts in the United States, driven by an aging population and the entrance of Generation Z into professional life, are causing significant transformations in population and workforce dynamics. This year, over four million citizens are hitting retirement age, with an estimated 82 million people expected to be 65 and older by 2050. The swelling…
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Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. getty In helping home service contractors with their websites and marketing, I have a firsthand look at what trends are impacting the trades. Recently, we’ve seen the home improvement vertical struggling with hiring…
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In today’s fast-paced and dynamic business landscape, the role of leadership has never been more important. As executives navigate constant change, complex challenges, and heightened expectations, the need for effective leadership development is vital. That’s where a good executive coach can help. Executive coaching is more than just a trend; it’s a strategic investment in…
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Elon Musk’s N1 implant, introduced to facilitate operating devices by just intending it in the brain, has jolted many into realising how far seemingly exotic neuroscience has been put to practical, commercial use. While the implant may be the outlier in neuroscience, what’s common and par for the course today is mapping the brain to…
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This iconic firm is an embodiment of innovation in interior design and building, having bestowed the world with over 45 million square feet of impeccably crafted spaces since its inception in 1988. Their extensive portfolio, comprising well over a thousand diverse projects, is a testament to their unwavering commitment and forward-thinking approach. Notably, Eleganz has…
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We’re back with Campaign’s Breakfast Briefing: Gaming, content, brand loyalty and more. This event features key insights, latest trends shaping the gaming industry, and networking opportunities. Industry experts will come together to discuss the evolving world of marketing, loyalty strategies and gaming, including topics such as innovative campaigns, enriched influencer partnerships, immersive gaming experiences, and…
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The Gist Generative AI’s impact on content creation. Marketers like Crystal Flores from Gigamon are leveraging AI to produce content that balances quality with quantity, despite concerns about potential Google penalties for AI-generated content. Personalized communications through AI. Erin Mahan of the American Red Cross and other marketing leaders are exploring generative AI to create…
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Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on. The ‘Marketing & Affiliation’ track will occur across both core days of…
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Share Tweet Share Share Email In today’s fast-paced digital world, where consumers are bombarded with an overwhelming amount of content every day, establishing brand recognition has become more challenging than ever. However, with the evolution of technology and the rise of video marketing, brands have found new and…
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Share Tweet Share Share Email In the realm of digital marketing, Search Engine Optimization (SEO) has long been hailed as the cornerstone of online visibility and success. While keywords have traditionally held the spotlight in SEO strategies, the landscape is evolving, ushering in a new era where the…
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Flat design with people. CPG – Consumer Packaged Goods acronym. business concept background. Vector … [+] illustration for website banner, marketing materials, business presentation, online advertising getty 2024 is shaping up to be a year of innovation for marketing activity in the CPG (Consumer Packaged Goods) industry says Mediaocean in a new report. Despite macroeconomic…
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Black young woman hugging her pink piggy bank getty In today’s rapidly changing economic landscape, where inflation rates are above average, businesses face the daunting challenge of staying relevant, empathetic, and adaptable. Adapting to a high inflation economy requires strategic planning and a keen understanding of consumer sentiment. Research from advertising research platform Zappi, presents…
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