Native advertising has long been used as a powerful brand marketing strategy. EMARKETER previously forecasted that US advertisers spent $97.46 billion on native display advertising last year. Unlike traditional ads that often disrupt the user experience, native ads blend seamlessly with the content around them. This approach not only captures attention more effectively but also…
Read more
This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing. Talking points include: The importance of planning and anticipating consumer behavior Strategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot…
Read more
There are lots of technical terms and concepts when it comes to digital marketing. One of the most important, and one that all affiliates and publishers must be aware of is conversion rate optimisation. In this article, we’ll take a closer look at what exactly conversion rate optimisation is and discuss why it is such…
Read more
TikTok is more than just a platform for dance challenges and viral memes. It’s a powerful marketing tool that’s capturing the attention—and investment—of marketers worldwide. According to a recent HubSpot report, 56% of marketers using TikTok plan to increase their investment in the platform next year. This makes TikTok the leading platform in terms of…
Read more
You’re more likely to turn on the TV to watch YouTube, Netflix, or another streaming platform than you are to watch cable. Nielsen’s June “The Gauge” report, which assessed what U.S. audiences watch through a TV screen for the previous month, found that more viewers are opting to stream content through their TVs. YouTube had…
Read more
This year’s ELEVATE summit is one not to miss! As the digital landscape challenges marketing teams to deliver more ROI with less budget and the deprecation of cookies looming it’s no wonder brands, agencies, tech companies and affiliates are looking for ways to diversify their ad spend, and find niches that can help their businesses…
Read moreArtificial intelligence (AI) is rapidly changing the face of online marketing. From content creation to data analysis, AI tools are enhancing efficiency and driving better results for affiliate businesses. As we move through 2024, the adoption of AI in affiliate marketing is set to accelerate, bringing new opportunities and challenges for SME’s and Affiliates alike.…
Read more
Gaming Innovation Group’s (GiG) media division has recently announced a rebrand to Gentoo Media. This strategic move marks a pivotal moment in the company’s history, setting the stage for continued growth and enhanced market presence. The Significance of the Rebrand The rebranding of GiG Media to Gentoo Media is not just a change of name;…
Read more
If you are a brand looking to use affiliate marketing to reach an audience, you’re going to need a landing page. What is the purpose of a landing page? As implied, a landing page is typically where a user is going to “land” when clicking a link delivered to them via either a search result,…
Read more
Apple’s $3,499 Vision Pro mixed reality headset debuted in February. Despite Apple’s efforts to make the Vision Pro mainstream, it remains “a costly niche product,” according to Bloomberg chief correspondent Mark Gurman. His Sunday Power On newsletter reveals new details about Apple’s strategy with the Vision Pro as it aims to sell more units. According…
Read more
Digital advertising is booming. As we move through 2024, the growth in digital ad spend shows no signs of slowing down. This trend is evident in both the UK and the US, where digital media continues to dominate the advertising landscape. The Surge in Digital Ad Spend In the UK, digital advertising’s share of the…
Read more
Social media platforms constantly vie for dominance and user engagement. This year, a new rivalry has emerged, capturing the attention of marketers and social media enthusiasts alike: X (formerly known as Twitter) versus Meta’s Threads. As the battle heats up, marketers are placing their bets, and the stakes are higher than ever. The Contenders X…
Read more
Founded in 2021, Big Betty Partners has already achieved heights in the affiliate marketing industry. With a fresh approach combining innovative technology and strategy, the platform has redefined what success looks like in digital marketing. As an industry leader, it continually enhances its affiliates’ capabilities by offering competitive commissions, reliable support, and tools designed to…
Read more
When it comes to sales, technology is always evolving to help make us more effective. If you want to accelerate your marketing and get more bang for your buck, then automated funnels can take on that job for you. In the dynamic world of affiliate marketing, success hinges on more than just choosing the right…
Read more
Amazon’s Alexa unit has historically been unprofitable, losing billions of dollars since its introduction in 2014 — but AI could help turn things around. According to a Friday Reuters report citing eight sources “with direct knowledge” of Amazon’s plans, including current and former Amazon employees who worked on the voice assistant, Amazon is considering putting…
Read more
In today’s digital age, data privacy is more crucial than ever. With growing concerns about how personal information is used online, businesses need to adapt to new regulations and technologies. One of the most significant changes on the horizon is Google’s move towards a cookieless future. This shift will have a profound impact on how…
Read more
Nothing stays still for long in the world of social media. After all, content is king but the type of content that reigns supreme is always evolving. Recently, a notable shift has been observed: the increasing length of videos on various social media platforms. Platforms like Instagram and TikTok, known for their short, snappy videos,…
Read more
Substack has gained a reputation as one of the go-to tools for content creators looking to build and monetize their audience. With its user-friendly interface and built-in monetization features, Substack has become synonymous with newsletter publishing. However, as the digital ecosystem continues to expand, it’s crucial for creators to explore alternatives that offer greater customization,…
Read more
The iGaming industry is a fast-paced and competitive field. Success here isn’t just about innovative games or clever marketing. It’s also about gaining recognition for your hard work and dedication. Awards and accolades can boost a company’s reputation and build trust with customers and partners. Recently, several companies have achieved significant awards that highlight their…
Read more
Really exciting news: in just a few days, we’re releasing the new visual email editor, a brand new way to build and design your emails with FeedOtter. With the new Visual Editor, you’ll get an even more streamlined workflow when customizing the elements of each email newsletter, using our WYSIWYG email editor. Note: this feature…
Read more
The iGaming industry is continually evolving and seeking new avenues for growth and market penetration. In the past week, several significant partnerships and expansions have been announced, reflecting the dynamic nature of this sector. For online marketers promoting gaming products, understanding these developments can provide valuable insights into where to diversify and invest to grow…
Read more
In the world of online marketing, building brand communities has emerged as a powerful strategy. This approach goes beyond traditional marketing techniques by creating a sense of belonging and engagement among consumers. For affiliate marketers, leveraging brand communities can be particularly effective, driving higher engagement and loyalty. Let’s explore how building brand communities can transform…
Read more
Apple is sunsetting its no-fee, no-interest buy now, pay later program less than a year after making it generally available. In a Tuesday statement to 9to5Mac and a Monday statement to CNBC, Apple announced that it has discontinued Apple Pay Later, a U.S.-only program that allowed users to apply for a loan from $50 to…
Read more
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Kicking us off in this season, we begin with an inspiring conversation between Lee-Ann and Robert Glazer, founder and Board Chair of Acceleration Partners. In this episode, Robert discusses his experience in…
Read more
V.Partners is proud to announce that its brands, Verde Casino and Ice Casino, have won awards at the prestigious 7 SlotsCalendar Awards 2024. V.Partners’ leading brands have been honored with top awards in two key categories at the 7 SlotsCalendar Awards 2024. Verde Casino won the Best Bonus Selection category, while Ice Casino was named…
Read more
TikTok, the leading destination for short-form mobile video, has been announced as an official sponsor of the Affiverse ELEVATE Summit for 2024. No stranger to innovation, the TikTok platform empowers users to create, discover, and share short, engaging videos with a global audience. Meet TikTok at ELEVATE Vana Han, Head of Global Affiliate, at TikTok…
Read moreIn today’s digital age, businesses are constantly seeking innovative ways to reach their target audience. One of the most effective yet often overlooked methods is podcast advertising. Podcasts have exploded in popularity, offering a unique and intimate platform for brands to connect with listeners. Here’s why investing in podcast advertising should be on your radar.…
Read moreThere are many important things to consider when launching your own business or side hustle, and location is at the top of the list. Local and state laws can mean different taxes, zoning regulations and licensing requirements, so it pays to be strategic about your choice of state, city and even neighborhood, according to the…
Read more
Recently, Google announced a significant update to Google Analytics 4 (GA4) aimed at improving paid search attribution. This update promises to refine how marketers track conversions, allocate ad budgets, and ultimately, understand their return on investment. Let’s dive into what this means for marketers and why it’s a game-changer. What is Paid Search Attribution? Paid…
Read more
Secure Your Spot at Affiverse ELEVATE 2024 in London – Early Bird Tickets Are Selling Out Fast! Attention all affiliates, publishers, influencers, and partners! The digital marketing event of the year is just around the corner, and you don’t want to miss out. Why Attend ELEVATE 2024? This is your launchpad for the next big…
Read more