Category Archives: Blog Posts

The Rise of Short-Form Video Content: A High-ROI Trend for 2024

The Rise of Short-Form Video Content: A High-ROI Trend for 2024

In the world of digital marketing, staying ahead means embracing new trends and technologies. One trend that has firmly established itself and continues to grow is short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading this charge, offering marketers a high return on investment (ROI) and an engaging way to connect…

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Hugging Face CEO Says More AI Startups Want To Get Acquired

Hugging Face CEO Says More AI Startups Want To Get Acquired

Multi-billion dollar AI community startup Hugging Face announced its fourth acquisition to date on Thursday, a $10 million buy of a small AI collaboration platform called Argilla. Hugging Face CEO Clément Delangue now says he’s getting acquisition requests from many more startups — at least 10 a week. “This year, in particular, it has increased…

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EBGA single market

Navigating the Changing Regulatory Landscape in European iGaming Marketing

The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently, two significant regulatory updates have emerged, promising to reshape the iGaming marketing landscape in Europe: the European Parliament’s approval of new anti-money laundering (AML) rules…

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Oracle's Exit from the Advertising Business: A Decade-Long Journey Comes to an End

Oracle’s Exit from the Advertising Business: A Decade-Long Journey Comes to an End

In a surprising yet somewhat anticipated move, Oracle Corporation has announced the closure of its advertising business. This decision, revealed during the company’s fourth-quarter earnings call for the fiscal year 2024, marks the end of a significant chapter in Oracle’s history. The tech giant’s foray into the advertising sector, which began with high hopes and…

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From Cookies to Context: ELEVATE 2024 Prepares You for the Next Ad Era

From Cookies to Context: ELEVATE 2024 Prepares You for the Next Ad Era

The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to navigate this transition and seize new opportunities, look no further than the Affiverse ELEVATE Summit. This transformative event, set for September 16-17 in London, promises…

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XLMedia Revenue

Tapping Into the Lucrative Asia-Pacific Gambling Market as an Affiliate

The online gambling industry is experiencing remarkable growth worldwide, and the Asia-Pacific region is emerging as a highly promising market for affiliates. According to RichAds, the size of the Asia-Pacific gambling market is expected to reach a staggering $72 billion by 2030. If true, this surge in demand presents a golden opportunity for affiliates to…

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Elon Musk Withdraws Lawsuit Against ChatGPT-Maker OpenAI

Elon Musk Withdraws Lawsuit Against ChatGPT-Maker OpenAI

Over three months after filing a lawsuit accusing OpenAI of going against its original mission, Elon Musk is dropping the suit. Musk was a co-founder of OpenAI but stepped away in 2018 and now owns rival AI startup xAI. He sued OpenAI in late February in California state court, alleging that the ChatGPT-maker was going…

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Lee-Ann Johnstone, Affiverse, Performance Marketing Awards

Affiverse Founder Wins Performance Marketing World’s Personality of the Year!

We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance Marketing World. This accolade is a testament to her leadership, dedication, and contributions to the affiliate marketing industry. A Well-Deserved Recognition The Performance Marketing Personality…

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affiliate marketing, employment, news, performance marketing, Google

Employment in the Affiliate Industry Remains Flat in 2024

The partnership industry faced stagnant employment levels in 2024. Primarily due to Google’s ambivalent stance, which hindered planning efforts, according to a new analysis from Martech Record’s data and insights unit. However, affiliate tech platforms and performance marketing agencies experienced modest growth. Industry Overview The partnership marketing landscape remained relatively unchanged, with employment figures showing…

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Create and Automate Multiple RSS Feed Emails with FeedOtter in 3 Steps

Create and Automate Multiple RSS Feed Emails with FeedOtter in 3 Steps

RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date. Some types of emails—like podcast notifications—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with…

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finance, forex, affiliate program, FXGT

FXGT.com Affiliate Program: A Streamlined Path to Profiting in Forex?

FXGT.com has carved a niche for itself in the competitive world of forex affiliate programs. Recently recognized with the “Best Global IB/Affiliate Program” award at the 2024 Brokers with Outstanding Assessment Awards, FXGT.com boasts a feature-rich program that caters to both new and experienced affiliates. Let’s delve deeper into what the program offers… The FXGT.com…

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Apple WWDC: iPhone, iPad Changes, Apple Intelligence, iOS 18

Apple WWDC: iPhone, iPad Changes, Apple Intelligence, iOS 18

After endless rumors, Apple has finally revealed how it’s upgrading the iPhone with a jolt of AI. Apple, the largest smartphone maker in the U.S., held its annual Worldwide Developer Conference on Monday and announced “Apple Intelligence” at the event, or AI for the iPhone. It’s also partnering with OpenAI to bring ChatGPT to Apple…

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amleaders, social media marketing, affiliate marketing, industry peers, training,

Who Should Attend AMLeaders Miami?

Taking place in Miami on April 16, AMLeaders isn’t just another conference. It’s a transformative experience that brings together industry titans, renowned thought leaders, and fellow passionate individuals seeking to refine their leadership approach. Here’s why attending AMLeaders should be at the top of your priority list: Whether you’re a seasoned affiliate marketing professional looking…

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Hyper Personalisation, Klarna

Publisher Perspectives: Hyper Personalisation and Local Market Expansions

This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and…

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Crypto Bet Sports

CryptoBetSports Nominated at the AffPapa iGaming Awards

The CryptoBetSports team has been nominated for two AffPapa iGaming Awards ahead of the ceremony in Malaga on 27 May. The AffPapa iGaming Awards is the most prestigious awards ceremony that celebrates affiliates, operators and B2B providers in the online gambling industry. A Crypto-First Online Casino The Affpapa iGaming awards recognise some of the biggest…

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Disney Wins Board Battle Against Hedge Funds, Nelson Peltz

Disney Wins Board Battle Against Hedge Funds, Nelson Peltz

Hedge fund investors who sought seats on Disney’s board have been defeated. Disney secured enough votes from shareholders at its annual meeting on Wednesday to win a high-profile board fight against 81-year-old billionaire Nelson Peltz, founder and CEO of Trian Fund Management, and Jay Rasulo, the former chief financial officer of Disney. Disney’s 12 recommended…

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Affiliate marketing, career, revenue, marketing, team

Empowering Businesses with impact.com/Advocate: A Game-Changer in Partnership Management

In an exciting announcement, impact.com has unveiled its latest innovation: Advocate. This groundbreaking product, born from the integration of SaaSquatch’s cutting-edge customer referral software into the impact.com partnership management platform, marks a significant leap forward in empowering businesses to thrive through partnerships. Let’s delve into the details and discover how Advocate is poised to revolutionise…

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Ozempic Could Be Profitably Manufactured Much Cheaper: Study

Ozempic Could Be Profitably Manufactured Much Cheaper: Study

Ozempic, the appetite-suppressing injection also known as semaglutide, currently costs $935.77 in the U.S. without insurance. But a new research report from Yale University, King’s College Hospital in London, and Doctors Without Borders published in JAMA Network Open Wednesday suggests that the price of the prescription drug could be lowered to a fraction of what…

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America, US Gambling, US iGaming

US iGaming Market: Why Do Established Online Gambling Affiliate Companies Suffer from Over-Competition?

Words: Michal Kurzanowski, CEO, OC24 LTD The law of economics is at work in the US gambling market. Because of the opportunities that existed for growth, so many in the industry have targeted players from that country. I, Michal Kurzanowski, as the CEO igaming affiliate company OC24 Limited, can only describe the United States online…

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Alpha Affiliates, Affiliate Space Boost

Alpha Affiliates and RevenueLab Launch Stellar $50,000 “Affiliate Space Boost”

Alpha Affiliates, the leading iGaming affiliate partner program, along with iGaming affiliate network RevenueLab, are proud to announce the launch of their exciting new “Affiliate Space Boost” promotion. Running from April 1st to May 31st 2024, the Affiliate Space Boost will allow participants to launch their affiliate marketing journeys with success, while receiving exclusive bonuses…

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affiliate marketing. success. strategies

Beyond the Cookie: How Affiliate Marketing Can Thrive in a Privacy-Focused Era

The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something we have discussed in detail previously. After all, cookies have long been the workhorse of affiliate tracking, enabling the attribution of sales and the payment…

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BlackRock's Larry Fink Urges Boomers to Fix Retirement Issue

BlackRock’s Larry Fink Urges Boomers to Fix Retirement Issue

In his annual letter to company investors, BlackRock CEO Larry Fink urged politicians and corporate leaders to come together to address the retirement crisis. Fink, 71, highlighted the economic anxiousness of Millennials and Gen Z when it comes to retirement and stated that they are right to believe that his generation, the Baby Boomers, “have…

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