Sony Music, the music publisher behind chart-topping musicians like Beyoncé, Harry Styles and Doja Cat, is making it clear that tech companies aren’t allowed to train AI models using its music — days after two leading companies announced new AI.Beyoncé accepts the Innovator Award at the 2024 iHeartRadio Music Awards. (Photo by Michael Buckner/Billboard via…
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As the host of the Affiliate Marketing Podcast, Affiverse Founder Lee-Ann Johnstone is no stranger to a mic. Last week, it was Lee-Ann’s turn to appear as a Special Guest on an episode of OfferVault’s The Affiliate Marketing Show – ‘How to Launch a Successful Affiliate Program & More!’ Hosted by Josh Sebo (COO of…
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Commerce content provides brands and publishers a direct pathway to generating revenue and is crucial in generating awareness and revenue for your brand. This strategic approach gives companies and media outlets a competitive advantage, allowing them to flourish in a saturated market. Commerce content is crafted by independent media organisations. It serves as a platform…
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Brace yourselves, performance marketing and lead generation professionals! The Affiverse ELEVATE Summit 2024 is just a few months away, and it promises to be a game-changer. This two-day event, designed by industry veterans is happening LIVE in LONDON, from September 16-17. Early Bird Prices End 31 May! Don’t miss out on this incredible opportunity! Secure…
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In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh’s background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and…
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Google is now doing the Googling for its expansive U.S. audience — and news publishers are facing potentially multi-billion-dollar consequences caused by the change. Google announced on Tuesday that it is applying AI to high-impact elements of search, from AI summaries to pages of AI recommendations in clustered groups. AI summaries, which appear at the…
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Blask, a pioneering company in iGaming analytics, has announced the launch of its groundbreaking AI-based market analytics tool designed specifically for the iGaming industry. This cutting-edge solution empowers iGaming operators, affiliates, and platform providers with unparalleled clarity about the market and their performance within it, revolutionising how they approach brand marketing and other GGR-driving activities.…
Read moreIn case you missed it, yesterday OpenAI launched its newest model, ChatGPT-4o. A statement published on openai.com reads, “In line with our mission, we are focused on advancing AI technology and ensuring it is accessible and beneficial to everyone. Today we are introducing our newest model, GPT-4o, and will be rolling out more intelligence and…
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ChatGPT sounds more human than ever. A Monday event from ChatGPT-maker OpenAI revealed the next stage of AI: Emotionally expressive technology that adapts to users’ needs. The big announcement at the event was a new AI model called GPT-4o, which the company says can figure out how you’re feeling from a selfie, tutor kids through…
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Recently, AuthorityHacker shared news of how major players like CNN, Business Insider, and USA Today are reeling from significant penalties in Google search results. The once-untouchable giants are now facing the consequences of algorithmic changes, leading to a drastic loss of traffic and visibility. But as these titans falter, a new question emerges: Who will…
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LeoVegas is one of the Swedish flagman betting companies that has gained popularity across Scandinavia, due to its high quality services and aggressive marketing. But there is one country where LeoVegas had to cease all operations and announce a withdrawal. That country is Norway. This decision came unexpectedly for the users, who continue to search…
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An online game that immerses players in worlds they and other players create just hit a record number of users — and an all-time high of hours played. Roblox announced its financial results for January through March of this year on Thursday and reported that it increased its daily active user count to 77.7 million,…
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Recently, Affiverse CEO Lee-Ann Johnstone was joined by Connor Blinman, Head of Games at Gaming Corps to talk about understanding the power of game selections and what all iGaming Affiliate Managers need to know. The conversation explores the psychology behind games and how different game genres can influence affiliate program performance. What All iGaming…
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We return with a look back at Day Two of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth.…
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The search engine landscape is a constant tug-of-war between dominance and innovation. Google remains the undisputed king, but challengers like Bing strive to offer alternatives. Let’s explore the rivalry between Bing and Google, the accusations surrounding Bing’s use of affiliate links, and the potential impact on affiliate marketing. The Search Engine Showdown: Google vs. Bing…
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Michael Ferree, Founder of Lead Generation World, sat down with Affiverse Founder, Lee-Ann Johnstone to explain more about ELEVATE – the premier event taking place in London, this September. ELEVATE is where lead generation and performance marketing will collide. But what exactly does that mean? Listen to the story behind our in-person conference, in partnership…
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AI is transforming a 94-year-old Depression-era wedding dress into an interactive exhibit at the Metropolitan Museum of Art. Monday’s Met Gala kicked off the museum’s annual Costume Institute exhibition, which focuses on “sleeping beauties” or clothes that are now extremely fragile and can no longer be worn. The exhibition features over 200 garments and accessories…
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The battle for the Stanley Cup is well underway as the New York Rangers are set to take on the Carolina Hurricanes in Round 2 of the Eastern Conference playoffs on Sunday night. But for diehard Blueshirts fans, planning a trip to North Carolina to watch the games may be difficult — Ticketmaster is prohibiting…
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As seasoned affiliates know, success often hinges on identifying emerging niches and strategically positioning oneself within them. In this guide, we’ll delve into the top emerging niches in affiliate marketing and explore how affiliates can capitalise on these lucrative opportunities. Sustainability and Eco-Friendly Products: With growing environmental consciousness, consumers are actively seeking sustainable and eco-friendly…
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This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it,…
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Crafting engaging content consistently can sometimes feel like a second job. However, for affiliate marketers, staying ahead of the curve is crucial for driving traffic and sales. This blog post unveils a treasure trove of social media hacks designed to boost engagement effortlessly, maximise conversions, and make your affiliate marketing strategy shine. Embrace the Power…
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Only six major U.S. cities have median home prices that a household making the local median income could afford. An April report from Clever Real Estate compared the income needed to afford a home in major U.S. cities to the actual income earned by the typical household. The report considered a home affordable to a…
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ELEVATE Summit – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September. Affiverse is proud to announce the launch of its ELEVATE Summit which will be held for the first time as an in-person conference in partnership with Lead Generation World and Maverrik.io in…
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Words: Jeff Schaffer, COO of Phonexa Lead acquisition is the foundation for driving growth for brands with affiliate programs, yet many overlook the complexity that underlies this process. From defining a target audience to selecting the right channels and crafting enticing offers, the journey to lead acquisition is multifaceted and demands attention to detail at…
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Affiliate marketing has long since been a lucrative channel for businesses looking to drive sales and expand their reach whilst paying on a performance commercial model. However, as with any industry involving online tracking there is some complexity around how to manage fraud prevention from traffic sellers – particularly click fraud and arbitration schemes. These…
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In order to thrive in affiliate marketing, you need a strategic approach that drives explosive growth. This blog dives deep into five actionable strategies you can implement right now to supercharge your affiliate marketing efforts and skyrocket your earnings. 1. Niche Down: Become a Beacon in Your Industry Casting a wide net in the affiliate…
Read moreOne year has passed since Mate Affiliates unveiled “Last Man Standing,” a high-speed race to victory for a Lamborghini Huracán EVO. “Celebrating this milestone, the focus shifts to the players who, after a year of intense competition, continue to vie for the ultimate prize. The race is still on, and the grand prize awaits the…
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Do you often feel like you are wading through spreadsheets and chasing down data. This begs the question: is the affiliate industry still operating too manually? The answer? Absolutely, in some areas. But the future is bright, and those who embrace automation stand to gain a significant edge. The Manual Grind: Bottlenecks and Missed Opportunities…
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FXGT Partners, a prominent name in the fintech industry, recognises the power of partnerships and offers a comprehensive program designed to empower individuals and businesses to profit from the world of currency trading. FXGT.com inspires confidence in any introducing broker seeking a fruitful partnership. This article delves into the intricacies of FXGT’s partnership programs, exploring…
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Measuring success goes beyond just counting clicks and conversions. A crucial metric that often gets overlooked is incrementality: a deeper layer to gauge effectiveness and efficiency. It helps you understand the true impact of your affiliate partnerships, separating sales driven by your affiliate’s efforts from those that would have happened anyway. What is Incrementality? Simply…
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