As the host of the Affiliate Marketing Podcast, Affiverse Founder Lee-Ann Johnstone is no stranger to a mic. Last week, it was Lee-Ann’s turn to appear as a Special Guest on an episode of OfferVault’s The Affiliate Marketing Show – ‘How to Launch a Successful Affiliate Program & More!’ Hosted by Josh Sebo (COO of…
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Commerce content provides brands and publishers a direct pathway to generating revenue and is crucial in generating awareness and revenue for your brand. This strategic approach gives companies and media outlets a competitive advantage, allowing them to flourish in a saturated market. Commerce content is crafted by independent media organisations. It serves as a platform…
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Brace yourselves, performance marketing and lead generation professionals! The Affiverse ELEVATE Summit 2024 is just a few months away, and it promises to be a game-changer. This two-day event, designed by industry veterans is happening LIVE in LONDON, from September 16-17. Early Bird Prices End 31 May! Don’t miss out on this incredible opportunity! Secure…
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In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh’s background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and…
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Blask, a pioneering company in iGaming analytics, has announced the launch of its groundbreaking AI-based market analytics tool designed specifically for the iGaming industry. This cutting-edge solution empowers iGaming operators, affiliates, and platform providers with unparalleled clarity about the market and their performance within it, revolutionising how they approach brand marketing and other GGR-driving activities.…
Read moreIn case you missed it, yesterday OpenAI launched its newest model, ChatGPT-4o. A statement published on openai.com reads, “In line with our mission, we are focused on advancing AI technology and ensuring it is accessible and beneficial to everyone. Today we are introducing our newest model, GPT-4o, and will be rolling out more intelligence and…
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Recently, AuthorityHacker shared news of how major players like CNN, Business Insider, and USA Today are reeling from significant penalties in Google search results. The once-untouchable giants are now facing the consequences of algorithmic changes, leading to a drastic loss of traffic and visibility. But as these titans falter, a new question emerges: Who will…
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LeoVegas is one of the Swedish flagman betting companies that has gained popularity across Scandinavia, due to its high quality services and aggressive marketing. But there is one country where LeoVegas had to cease all operations and announce a withdrawal. That country is Norway. This decision came unexpectedly for the users, who continue to search…
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Recently, Affiverse CEO Lee-Ann Johnstone was joined by Connor Blinman, Head of Games at Gaming Corps to talk about understanding the power of game selections and what all iGaming Affiliate Managers need to know. The conversation explores the psychology behind games and how different game genres can influence affiliate program performance. What All iGaming…
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We return with a look back at Day Two of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth.…
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The search engine landscape is a constant tug-of-war between dominance and innovation. Google remains the undisputed king, but challengers like Bing strive to offer alternatives. Let’s explore the rivalry between Bing and Google, the accusations surrounding Bing’s use of affiliate links, and the potential impact on affiliate marketing. The Search Engine Showdown: Google vs. Bing…
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Michael Ferree, Founder of Lead Generation World, sat down with Affiverse Founder, Lee-Ann Johnstone to explain more about ELEVATE – the premier event taking place in London, this September. ELEVATE is where lead generation and performance marketing will collide. But what exactly does that mean? Listen to the story behind our in-person conference, in partnership…
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As seasoned affiliates know, success often hinges on identifying emerging niches and strategically positioning oneself within them. In this guide, we’ll delve into the top emerging niches in affiliate marketing and explore how affiliates can capitalise on these lucrative opportunities. Sustainability and Eco-Friendly Products: With growing environmental consciousness, consumers are actively seeking sustainable and eco-friendly…
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This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it,…
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Crafting engaging content consistently can sometimes feel like a second job. However, for affiliate marketers, staying ahead of the curve is crucial for driving traffic and sales. This blog post unveils a treasure trove of social media hacks designed to boost engagement effortlessly, maximise conversions, and make your affiliate marketing strategy shine. Embrace the Power…
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ELEVATE Summit – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September. Affiverse is proud to announce the launch of its ELEVATE Summit which will be held for the first time as an in-person conference in partnership with Lead Generation World and Maverrik.io in…
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Words: Jeff Schaffer, COO of Phonexa Lead acquisition is the foundation for driving growth for brands with affiliate programs, yet many overlook the complexity that underlies this process. From defining a target audience to selecting the right channels and crafting enticing offers, the journey to lead acquisition is multifaceted and demands attention to detail at…
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Affiliate marketing has long since been a lucrative channel for businesses looking to drive sales and expand their reach whilst paying on a performance commercial model. However, as with any industry involving online tracking there is some complexity around how to manage fraud prevention from traffic sellers – particularly click fraud and arbitration schemes. These…
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In order to thrive in affiliate marketing, you need a strategic approach that drives explosive growth. This blog dives deep into five actionable strategies you can implement right now to supercharge your affiliate marketing efforts and skyrocket your earnings. 1. Niche Down: Become a Beacon in Your Industry Casting a wide net in the affiliate…
Read moreOne year has passed since Mate Affiliates unveiled “Last Man Standing,” a high-speed race to victory for a Lamborghini Huracán EVO. “Celebrating this milestone, the focus shifts to the players who, after a year of intense competition, continue to vie for the ultimate prize. The race is still on, and the grand prize awaits the…
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Do you often feel like you are wading through spreadsheets and chasing down data. This begs the question: is the affiliate industry still operating too manually? The answer? Absolutely, in some areas. But the future is bright, and those who embrace automation stand to gain a significant edge. The Manual Grind: Bottlenecks and Missed Opportunities…
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FXGT Partners, a prominent name in the fintech industry, recognises the power of partnerships and offers a comprehensive program designed to empower individuals and businesses to profit from the world of currency trading. FXGT.com inspires confidence in any introducing broker seeking a fruitful partnership. This article delves into the intricacies of FXGT’s partnership programs, exploring…
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Measuring success goes beyond just counting clicks and conversions. A crucial metric that often gets overlooked is incrementality: a deeper layer to gauge effectiveness and efficiency. It helps you understand the true impact of your affiliate partnerships, separating sales driven by your affiliate’s efforts from those that would have happened anyway. What is Incrementality? Simply…
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Knowledge is power. Whether you’re a beginner looking to dive into affiliate marketing or an experienced marketer aiming to refine your skills, these 10 affiliate marketing books offer invaluable guidance and expertise. Of course, there are many others available to choose from, but let’s take a look at these ten resources as a start to…
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Google has delayed the deprecation of third party cookies to an undisclosed time in 2025. In a statement published to The Privacy Sandbox, Google announced: “We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with…
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We continue with the second half of our conversation featuring guests, Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They talk to Lee-Ann about affiliate manager burnout – how to recognise the signs, how to handle the signs, and how to approach these things with your manager. We have received…
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This month, Stefan Muehlbauer writes for us about the struggles faced by an Affiliate Manager. Stefan is one of the leading experts when it comes to Affiliate Management and everything that surrounds it. Words: Stefan Muehlbauer, Public Speaker and Author… It’s widely known, that you need to put around seven times more effort into gaining…
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The freedom of being your own boss, the flexibility of working remotely, and the potential for significant income – these are the dreams that draw many to affiliate marketing. But for beginners, this exciting landscape can also feel intimidating. Our guide equips you with the essential tips and tricks to launch your affiliate marketing journey…
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Taking place in Miami on April 16, AMLeaders isn’t just another conference. It’s a transformative experience that brings together industry titans, renowned thought leaders, and fellow passionate individuals seeking to refine their leadership approach. Here’s why attending AMLeaders should be at the top of your priority list: Whether you’re a seasoned affiliate marketing professional looking…
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This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and…
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