Tag Archives: Cookie

affiliate marketing. success. strategies

Beyond the Cookie: How Affiliate Marketing Can Thrive in a Privacy-Focused Era

The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something we have discussed in detail previously. After all, cookies have long been the workhorse of affiliate tracking, enabling the attribution of sales and the payment…

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The future of affiliate marketing in a crumbling cookie world, ET BrandEquity

The future of affiliate marketing in a crumbling cookie world, ET BrandEquity

Image used for representative purpose (iStock) Ratan Tata backed company Earnkaro is a website that offers users an opportunity to earn an income via affiliate marketing. With the third party cookie crumbling, Earnkaro is adopting local storage, a technology that stores data directly in the user’s browser. Local storage uses the capabilities of a user’s…

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google, third-party cookies, guidelines, affiliate, data collection, first-party data

CMA Says: ‘Google Cannot Proceed With Cookie Deprecation Until Concerns Resolved’

We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalised ads. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.…

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