Tag Archives: Publisher

Hyper Personalisation, Klarna

Publisher Perspectives: Hyper Personalisation and Local Market Expansions

Blog Posts

[ad_1] This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges…

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affiliates, affiliate managers, affiliate marketing, job functions, digital marketing

Guess Who: Publisher, Partner, Influencer or Affiliate?

Blog Posts

[ad_1] Understanding the distinct roles of publishers, partners, influencers, and affiliates can be confusing, even for seasoned professionals. This article aims to demystify these roles and equip you, the affiliate and affiliate manager, with a clear understanding of each player in the ecosystem. Publisher: The Content Creator Think of a publisher as the owner of…

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