Tag Archives: personalisation

Hyper Personalisation, Klarna

Publisher Perspectives: Hyper Personalisation and Local Market Expansions

[ad_1] This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges…

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We are going to focus a lot more on subtitles and dubs so that language is not a barrier, says Bhardwaj

Lionsgate India’s Anushree Bhardwaj on the focus on theatricals and marketing strategies – Brand Wagon News

[ad_1] As the market gets crowded, getting consumers to try one product gets increasingly difficult due to a plethora of choices. Additionally, the technology revolution in India has witnessed OTT players bundling with telcos in order to reach more users. With players like Netflix and Disney+ Hotstar present in English entertainment, Lionsgate India claims to…

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