
Lionsgate India’s Anushree Bhardwaj on the focus on theatricals and marketing strategies – Brand Wagon News
[ad_1] As the market gets crowded, getting consumers to try one product gets increasingly difficult due to a plethora of choices. Additionally, the technology revolution in India has witnessed OTT players bundling with telcos in order to reach more users. With players like Netflix and Disney+ Hotstar present in English entertainment, Lionsgate India claims to…
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