Author – Luke Short In the vast and ever-evolving landscape of Affiliate Marketing, few stories are as inspiring as that of Maria Elena and Ken, two individuals who have not only thrived but flourished as Clickbank Affiliates for over two decades. Their journey is a testament to the power of dedication, perseverance, and a deep…
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Oleg is CEO of CapyGroup, an embedded finance company focusing on the MarTech industry. getty If you’ve purchased big-ticket items on payment plans or used ride-hailing apps and paid through the app, you’ve likely engaged with embedded finance. Embedded finance integrates financial services, like loans and debit cards, into nonfinancial products or services. But how…
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Sony Music, the music publisher behind chart-topping musicians like Beyoncé, Harry Styles and Doja Cat, is making it clear that tech companies aren’t allowed to train AI models using its music — days after two leading companies announced new AI.Beyoncé accepts the Innovator Award at the 2024 iHeartRadio Music Awards. (Photo by Michael Buckner/Billboard via…
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The Gist: Budget decline. Marketing budgets have dropped to 7.7% of company revenues in 2024, a 15% decrease. Strategic shifts. CMOs are increasingly adopting data-driven approaches and cost-effective strategies to cope with budget cuts. AI utilization. A majority of CMOs view artificial intelligence as a crucial tool to enhance efficiency and drive growth despite financial…
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As the host of the Affiliate Marketing Podcast, Affiverse Founder Lee-Ann Johnstone is no stranger to a mic. Last week, it was Lee-Ann’s turn to appear as a Special Guest on an episode of OfferVault’s The Affiliate Marketing Show – ‘How to Launch a Successful Affiliate Program & More!’ Hosted by Josh Sebo (COO of…
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Vick Strizheus, the digital entrepreneur and online business educator, has announced an update to his Affiliate Business System training program. Englewood, United States – May 3, 2024 /PressCable/ — The updated program, designed to help anyone achieve affiliate marketing success within 7 days, offers a turnkey business-in-a-box solution with access to proven lead generation software…
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Tim Johnson is president of UPRAISE Marketing + Public Relations and has over 40 years of experience supporting clients’ brands. getty Most organizations at some point will go through a crisis; a senior executive launders money, a hurricane destroys a facility or workers are injured in a manufacturing plant where safety standards were allowed to…
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Commerce content provides brands and publishers a direct pathway to generating revenue and is crucial in generating awareness and revenue for your brand. This strategic approach gives companies and media outlets a competitive advantage, allowing them to flourish in a saturated market. Commerce content is crafted by independent media organisations. It serves as a platform…
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A WOMAN has revealed that she “accidentally” made £12,000 in just 25 days from a simple side hustle that she didn’t even mean to start. Nilly shared details of her simple side hustle via a video posted to her TikTok channel, which she often uses to share money making advice. 2 Nilly said that she…
Read moreShare Tweet Share Share Email You’ve probably noticed that online shopping can be like a digital treasure hunt. You’re always in search of the best deals, but how can you be sure you’re really getting the most bang for your buck? That’s where we come in. We’ve scoured…
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Brace yourselves, performance marketing and lead generation professionals! The Affiverse ELEVATE Summit 2024 is just a few months away, and it promises to be a game-changer. This two-day event, designed by industry veterans is happening LIVE in LONDON, from September 16-17. Early Bird Prices End 31 May! Don’t miss out on this incredible opportunity! Secure…
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SAN FRANCISCO, May 16, 2024 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announces a first-of-its-kind integration between its influencer marketing solution, Klear, and its social media management solution, Engage. This innovative offering helps customers unify their social media marketing strategies within one platform and provides cohesive social strategies…
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In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh’s background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and…
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Creators’ earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm Emarketer, Business Insider’s sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for…
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A Crown Point-based marketing firm has won two major industry awards for a campaign aimed at curbing alcohol consumption among minors in Northwest Indiana. Diversified Marketing Strategies crafted the “Did You Know?” campaign on behalf of Merrillville-based Geminus. The advertising blitz across Northwest Indiana aims to raise awareness about dangers posed by providing alcohol to minors.…
Read moreDigital marketing techniques have been game-changers for many online businesses. More traditional methods of bringing in new customers such as PPC (pay per click) and CPM (cost per mille) marketing have both been popular in recent years, but pay for clicks and impressions that do not always turn into leads. This can create frustration for…
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Google is now doing the Googling for its expansive U.S. audience — and news publishers are facing potentially multi-billion-dollar consequences caused by the change. Google announced on Tuesday that it is applying AI to high-impact elements of search, from AI summaries to pages of AI recommendations in clustered groups. AI summaries, which appear at the…
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Blask, a pioneering company in iGaming analytics, has announced the launch of its groundbreaking AI-based market analytics tool designed specifically for the iGaming industry. This cutting-edge solution empowers iGaming operators, affiliates, and platform providers with unparalleled clarity about the market and their performance within it, revolutionising how they approach brand marketing and other GGR-driving activities.…
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NEW YORK, May 15, 2024 /PRNewswire/ — In today’s rapidly evolving telecom landscape, companies face unprecedented challenges in effectively allocating their marketing budgets and optimizing their promotional efforts. With the proliferation of digital channels and the rise of competition, telecom companies must leverage advanced analytics and data-driven insights to stay ahead. Quantzig’s “Marketing Mix Models…
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Embarking on the journey of affiliate marketing can be both exciting and overwhelming, so we’ve gathered insights from seasoned professionals to guide you. With advice from digital marketing consultants to CEOs, our panel of 25 experts offers practical steps to earn your first dollar in affiliate marketing. From sharing your passion and knowledge to researching…
Read moreIn case you missed it, yesterday OpenAI launched its newest model, ChatGPT-4o. A statement published on openai.com reads, “In line with our mission, we are focused on advancing AI technology and ensuring it is accessible and beneficial to everyone. Today we are introducing our newest model, GPT-4o, and will be rolling out more intelligence and…
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The DIY SEO Guy, Brad Haage, introduces ‘Empowered Entrepreneurship,’ a comprehensive in-house SEO marketing education program. This course helps entrepreneurs and businesses master SEO, build authentic client relationships, and save on marketing costs. Learn to create personalized, impactful marketing strategies without relying on automated tools. Ottawa, Illinois, United States – May 15, 2024 — The…
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Affiliate business Raketech has revealed it fell short of expectations in the first quarter as a rise in revenue was overshadowed by declines across adjusted EBITDA and net profit. Revenue for the three months to 31 March hit €19.0m (£16.3m/$20.6m), up 20.1% from Q1 last year. This, Raketech said, was driven by growth within its…
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Amanda Powers-Han, Chief Marketing Officer, Greater Than One discusses: How improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes Challenges healthcare marketers face in crafting culturally sensitive messages that resonate with diverse audiences and address their specific healthcare needs Other tactics can…
Read moreE-Impact Marketing Helps 12% Of Clients Receive Prestigious Recognition For Incredible Growth LANCASTER, Pa., May 14, 2024 /PRNewswire/ — E-Impact Marketing, a digital marketing agency based in Lancaster, PA, has eight client companies featured on the 2024 Financial Times’ The Americas’ Fastest Growing Companies list. The FT Fastest Growing Companies list, released in April, highlights…
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The 2024 MAC Awards have opened voting to recognise industry leaders. Community votes will be accepted until May 20 to select the foremost affiliate marketing performers Boomerang Partners has earned a well-deserved nomination for the Best iGaming Affiliate Programme at the MAC Awards. This recognition showcases the company’s dedication to excellence in affiliate marketing and…
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While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as there is a substantial gap between martech needs and what’s currently available. According to the recently released 2024 Restaurant Technology Outlook market leader report from…
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ChatGPT sounds more human than ever. A Monday event from ChatGPT-maker OpenAI revealed the next stage of AI: Emotionally expressive technology that adapts to users’ needs. The big announcement at the event was a new AI model called GPT-4o, which the company says can figure out how you’re feeling from a selfie, tutor kids through…
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ANADARKO, Okla. (KSWO) – Anadarko Police called on the Caddo County Sherriff’s Office Special Response Team to assist with an armed man who barricaded himself inside a home. In a post to social media, the Caddo Co. Sheriff’s Department stated the response team made their way to a home on Independence Street. There, deputies negotiated…
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Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. getty The global behavioral health market is expected to reach $242 billion by 2027. This staggering amount is a call for all practicing therapists to market themselves better to stay ahead of the competition.…
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Recently, AuthorityHacker shared news of how major players like CNN, Business Insider, and USA Today are reeling from significant penalties in Google search results. The once-untouchable giants are now facing the consequences of algorithmic changes, leading to a drastic loss of traffic and visibility. But as these titans falter, a new question emerges: Who will…
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