Healthcare Marketing Strategies for Reaching Diverse Audiences

Healthcare Marketing Strategies for Reaching Diverse Audiences


Amanda Powers-Han, Chief Marketing Officer, Greater Than One discusses:

  • How improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes
  • Challenges healthcare marketers face in crafting culturally sensitive messages that resonate with diverse audiences and address their specific healthcare needs
  • Other tactics can healthcare marketers utilize to ensure their outreach goes beyond visuals to truly connect with diverse audiences on a deeper level
  • Their 501c3, Greater Good and it’s arm, Honeycomb Health



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