In a world where Gen Z’s preference for socially responsible brands is reshaping the marketplace, we’ve gathered insights from a diverse group of agency leaders, including CEOs and marketing directors. They share their unique strategies, from planting trees with each new customer onboarding to enhancing public speaking on social responsibility, in these 17 innovative responses…
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The world is witnessing a significant shift in consumer behaviour and at the forefront of this change is Generation Z, or Gen Z. Born between the mid-1990s and the early 2010s, Gen Z is a diverse and dynamic cohort that is shaping the future of various industries, including marketing. To connect effectively with this audience,…
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[1/5]Firefighters work at the scene following a fire in a retirement home in Milan, Italy, July 7, 2023. REUTERS/Claudia Greco MILAN, July 7 (Reuters) – An overnight fire in a retirement home in Milan killed six people and injured around 80, including three who are in a critical condition, Italian authorities said on Friday. The…
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There’s been much buzz about Gen Z, the digital natives that now form a significant part of the consumer market. For your brand to thrive, it’s vital to understand how to communicate effectively with this audience. And guess what? It’s not as daunting as it may seem! [Source: Unsplash] Understanding Gen Z: More Than Just…
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When I first got it, She wouldn’t do anything, you do have to use the app and go in and build her “personality”. For the first couple of days I thought I was going to return it. Then I sat down with Alexa and the app and spent about 30 minutes going through all the…
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Gen Z, the generation born between 1997 and 2012, has become a highly sought-after demographic for marketers due to their significant purchasing power and influence. However, effectively targeting this generation requires a different approach than previous generations, and there are some common mistakes that companies are making. Below, Rolling Stone Culture Council members share what…
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Funstock / Shutterstock.com In the ever-evolving landscape of personal finance, Gen Z is turning to an unexpected place for acquiring financial tricks: TikTok. That’s right, TikTok has emerged as an accessible place to learn financial advice because Gen Z has recognized that many traditional financial tips don’t align with their reality. The platform’s bite-sized videos…
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YouTube has rolled out new advertising options for brands and businesses, in what appears to be an attempt to rival the success of TikTok. The first of these options has been named ‘Gen Z Music’, which gives an indication as to the demographic these ads are designed to target. The option will allow businesses to…
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TORONTO, April 23 (Reuters) – A strike by about 155,000 Canadian federal government workers is closer to a resolution, with progress made on remote work and wage increases for Treasury Board employees, the union said on Sunday. The strike is scheduled to continue for now amid ongoing talks about a deal for revenue agency workers,…
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Gen Z is no longer babies. If you subscribe to the idea that Gen Z starts at being born in the year 2000, those iPad babies are now 23 years old. Does anyone else feel ancient? The perpetually online generation, raised on iPads rather than the TV, as if that’s worse have pioneered change on…
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BEIJING, Feb 23 (Reuters) – The number of Chinese households that decided against buying a home soared in the fourth quarter of 2022, a private survey showed, as COVID infections and lockdowns sapped sentiment, while property foreclosures soared as the economy slowed. But more households were considering buying a home or investing in other assets…
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