Tag Archives: Crafting

Ad writing insights—20 expert tips for crafting compelling marketing copy

Ad writing insights—20 expert tips for crafting compelling marketing copy

[ad_1] 12. Don’t sling filmmaking jargon in scripts Our job is to create a colorful mental image, not direct it on the page. Also—if your client doesn’t know what whip pan or b-roll or crash zoom mean, they’ll be confused. And if they’re confused, they’ve stopped listening.  13. Write out your montages/vignettes In commercials, every…

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What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast]

What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast]

[ad_1] Information Overload Be Gone: Expert Insights on Content Selection and Stress-Free News ConsumptionIn today’s world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not. Matt Southern and Roger Montti, SEJ’s news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to…

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