Tag Archives: era

PR Newswire

Info-Tech Research Group Publishes Strategies to Improve Customer Experience in Digital Era

Info-Tech Research Group’s latest research delves into the transformative power of Generative AI (Gen AI) for retail marketing strategies. Highlighting the challenges and opportunities marketers face, the firm’s blueprint emphasizes the importance of swift adoption of reliable Gen AI solutions to drive value and ensure a seamless digital experience for customers. TORONTO, May 8, 2024…

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The New Era Of Conversational Marketing

The New Era Of Conversational Marketing

In the age of instant gratification, where time is as precious as the information we seek, the landscape of customer engagement is undergoing a radical transformation. Conversational marketing, led by the rise of sophisticated AI-driven chatbots and intelligent customer service platforms, is at the forefront of this revolution. As businesses across industries strive to streamline…

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affiliate marketing. success. strategies

Beyond the Cookie: How Affiliate Marketing Can Thrive in a Privacy-Focused Era

The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something we have discussed in detail previously. After all, cookies have long been the workhorse of affiliate tracking, enabling the attribution of sales and the payment…

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Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

“We’ve come through the last three-plus years facing all these unprecedented changes,” including supply chain constraints, labor challenges, dramatic shifts in how consumers shop and eat and a more critical retail environment that is pared down so that competition for shelf space is heightened, and are now the industry and Kellogg are entering “a new…

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