Tag Archives: era

GiG Media Rebrands to Gentoo: A New Era in iGaming Affiliate Marketing

GiG Media Rebrands to Gentoo: A New Era in iGaming Affiliate Marketing

[ad_1] Gaming Innovation Group’s (GiG) media division has recently announced a rebrand to Gentoo Media. This strategic move marks a pivotal moment in the company’s history, setting the stage for continued growth and enhanced market presence. The Significance of the Rebrand The rebranding of GiG Media to Gentoo Media is not just a change of…

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From Cookies to Context: ELEVATE 2024 Prepares You for the Next Ad Era

From Cookies to Context: ELEVATE 2024 Prepares You for the Next Ad Era

[ad_1] The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to navigate this transition and seize new opportunities, look no further than the Affiverse ELEVATE Summit. This transformative event, set for September 16-17 in London,…

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affiliate marketing. success. strategies

Beyond the Cookie: How Affiliate Marketing Can Thrive in a Privacy-Focused Era

[ad_1] The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something we have discussed in detail previously. After all, cookies have long been the workhorse of affiliate tracking, enabling the attribution of sales and the…

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Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

[ad_1] “We’ve come through the last three-plus years facing all these unprecedented changes,” including supply chain constraints, labor challenges, dramatic shifts in how consumers shop and eat and a more critical retail environment that is pared down so that competition for shelf space is heightened, and are now the industry and Kellogg are entering “a…

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