Tag Archives: Trendspotter

Low consumer curiosity in sustainability, plant-based foods reveals marketing opportunity

Low consumer curiosity in sustainability, plant-based foods reveals marketing opportunity

[ad_1] The quantitative survey​ of more than 700 “early adopter consumers”—who are defined as individuals who interact with food/drink online content regularly and who dine out often—allows Curious Plot to tap into early trends, said Amy Wood, senior VP. “It was really important to us to hone in on this group. Early food adopters are folks we…

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Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

[ad_1] “We’ve come through the last three-plus years facing all these unprecedented changes,” including supply chain constraints, labor challenges, dramatic shifts in how consumers shop and eat and a more critical retail environment that is pared down so that competition for shelf space is heightened, and are now the industry and Kellogg are entering “a…

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