Tag Archives: consumer behaviour

Low consumer curiosity in sustainability, plant-based foods reveals marketing opportunity

Low consumer curiosity in sustainability, plant-based foods reveals marketing opportunity

[ad_1] The quantitative survey​ of more than 700 “early adopter consumers”—who are defined as individuals who interact with food/drink online content regularly and who dine out often—allows Curious Plot to tap into early trends, said Amy Wood, senior VP. “It was really important to us to hone in on this group. Early food adopters are folks we…

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