TikTok Shop ‘hard to crack’ but does boost revenue, say CMOs. Read their top tips
[ad_1] Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform. TikTok’s marketplace is embedded into the app with a dedicated shop button. It also allows users to shop directly on the platform. Products on the Shop page are displayed like any…
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