Smith Micro Introduces New Affiliate Influencer and Retail Ambassador Marketing Programs for Promotion of its SafePath®-Based Solutions

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Ballantine Digital Launches Specialized Marketing Services for B2B Manufacturing and Industrial Sectors

Smith Micro Introduces New Affiliate Influencer and Retail Ambassador Marketing Programs for Promotion of its SafePath®-Based Solutions

[May 08, 2024] Smith Micro Software, Inc. (Nasdaq: SMSI) today announced two new marketing programs to help drive subscriber growth of mobile operators’ SafePath-based solutions. The Company has launched its affiliate/influencer program, which will leverage affiliate and influencer marketing to reach consumers, spread awareness of the value of these solutions for families, and drive subscriber…

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Digital Marketing Secrets for Your Retail Store: Essential Tips

cbomo Marketing Techniques

For those starting an online store, understanding digital marketing is vital, as it helps you reach your target customers and drive traffic to your website. Fortunately, there are many easy and affordable strategies available. In this article, we will share ten important tips for using digital marketing to promote your new online store. Challenges of…

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Will Retail Media Networks Hurt Affiliate Marketing?

er@affiverse.com Blog Posts

Words: Jim Nichols, Founder of Exclamation Marketing The rise of retail media networks (RMNs) has been incredibly fast and large. From basically nothing a few years ago, these retailer-led media programs are expected to capture $60B in digital spending in 2024 in the US alone. While RMN maturity is greatest in the US, Group M…

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Financial Institutions Can Now Profit from over $1.5 Billion of Global Affiliate Spend

cbomo Affiliate Marketing Tips

Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services. As embedded finance alters how businesses, both financial and non-financial, approach finance, companies are already seeing the benefits that come with it. For instance, 88% of them have reported that they are seeing an uptick…

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IAB Europe Releases European Retail Media Measurement Standards for Public Comment

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IAB Europe recently announced the release of its European Retail Media Measurement Standards for industry feedback. These standards aim to establish a common framework for measuring and evaluating retail media advertising campaigns across Europe. The recommended standards were developed following IAB Europe’s Retail Media Measurement Workshop which brought together 15 retailers from across Europe. This…

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TikTok Shop ‘hard to crack’ but does boost revenue, say CMOs. Read their top tips

cbomo Affiliate Marketing Tips

Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform. TikTok’s marketplace is embedded into the app with a dedicated shop button. It also allows users to shop directly on the platform. Products on the Shop page are displayed like any other…

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Consumer Confidence in Economy to Creative Retail Marketing- The Key Drivers of 2023 Holiday Sales Trends by Trackier : The Tribune India

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New Delhi (India), February 16: As we’re moving ahead in 2024, the holiday sales 2023 numbers are here and they are more than just surprising. Falling in line with NRF’s prediction, the annual sales growth during the holiday season stood at 3.8% over 2022 to a record $964.4 billion, even in the backdrop of slow…

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Expanding Retail Presence: The Role of Marketing in DTC Period Care Brand August

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In the ever-evolving landscape of retail, direct-to-consumer (DTC) brands face unique challenges when expanding their presence in physical stores. The success of online marketing does not always guarantee a smooth transition to brick-and-mortar retail. That’s where marketing expertise comes into play. This article explores the journey of DTC period care brand August as it aims…

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Williams Sonoma retail store stock price

Williams-Sonoma Is The Retail Value Play, Here’s Why

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Williams-Sonoma (NYSE: WSM) investors are celebrating a 2.3% rally in WSM stock today; the bullish reactions at the market open on Tuesday morning come after the company reported its first quarter 2023 earnings results. As the company outperforms competitors like RH (NYSE: RH) on both a technical and fundamental basis, the upside assigned by analysts today gives way…

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