[ad_1] Marketing tech firm Button wants a piece of retail media. The company has long pitched affiliate tools that deep-link to product pages for publishers, creators, and retailers. Publishers, for example, use Button’s tools to link to products recommended by affiliate teams. Publishers then receive a percentage of sales from people who buy products after…
Read more
[ad_1] Words: Jim Nichols, Founder of Exclamation Marketing The rise of retail media networks (RMNs) has been incredibly fast and large. From basically nothing a few years ago, these retailer-led media programs are expected to capture $60B in digital spending in 2024 in the US alone. While RMN maturity is greatest in the US, Group…
Read more
[ad_1] Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services. As embedded finance alters how businesses, both financial and non-financial, approach finance, companies are already seeing the benefits that come with it. For instance, 88% of them have reported that they are seeing an…
Read more
[ad_1] IAB Europe recently announced the release of its European Retail Media Measurement Standards for industry feedback. These standards aim to establish a common framework for measuring and evaluating retail media advertising campaigns across Europe. The recommended standards were developed following IAB Europe’s Retail Media Measurement Workshop which brought together 15 retailers from across Europe.…
Read more
[ad_1] Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform. TikTok’s marketplace is embedded into the app with a dedicated shop button. It also allows users to shop directly on the platform. Products on the Shop page are displayed like any…
Read more
[ad_1] New Delhi (India), February 16: As we’re moving ahead in 2024, the holiday sales 2023 numbers are here and they are more than just surprising. Falling in line with NRF’s prediction, the annual sales growth during the holiday season stood at 3.8% over 2022 to a record $964.4 billion, even in the backdrop of…
Read more
[ad_1] In the ever-evolving landscape of retail, direct-to-consumer (DTC) brands face unique challenges when expanding their presence in physical stores. The success of online marketing does not always guarantee a smooth transition to brick-and-mortar retail. That’s where marketing expertise comes into play. This article explores the journey of DTC period care brand August as it…
Read more
[ad_1] Williams-Sonoma (NYSE: WSM) investors are celebrating a 2.3% rally in WSM stock today; the bullish reactions at the market open on Tuesday morning come after the company reported its first quarter 2023 earnings results. As the company outperforms competitors like RH (NYSE: RH) on both a technical and fundamental basis, the upside assigned by analysts today gives…
Read more