Tag Archives: Drum

The Drum Network Podcast: How CMOs can set their influencer marketing strategies

The Drum Network Podcast: How CMOs can set their influencer marketing strategies

[ad_1] In this week’s episode of The Drum Network Podcast, we sit down with two leading lights from the world of influencer marketing. Despite regular think-pieces prematurely announcing the death of the influencer, growth in the influencer marketing industry shows no signs of slowing – with estimates of its annual global value reaching as high…

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The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

[ad_1] Dave Jones of agency True argues that a new era marks the end of the old B2B boys’ club. As marketing press and LinkedIn feeds fill with increasingly imaginative uses of ChatGPT and generative AI, you could be forgiven for thinking that the idea of digital transformation is a little dated. But escape the…

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