Tag Archives: passé

The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

[ad_1] Dave Jones of agency True argues that a new era marks the end of the old B2B boys’ club. As marketing press and LinkedIn feeds fill with increasingly imaginative uses of ChatGPT and generative AI, you could be forgiven for thinking that the idea of digital transformation is a little dated. But escape the…

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