Tag Archives: B2B

Linked Helper Unveils Cutting-Edge LinkedIn B2B Marketing Trends for Enhanced Results

Linked Helper Unveils Cutting-Edge LinkedIn B2B Marketing Trends for Enhanced Results

Linked Helper unveils comprehensive insights into emerging LinkedIn B2B marketing trends, empowering businesses to optimize their strategies for enhanced results and growth. New York, United States – May 8, 2024 — LinkedIn is an important platform for B2B marketing, and its role is to create connections for companies, peers, sector leaders, and potential clients. This…

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Ballantine Digital Launches Specialized Marketing Services for B2B Manufacturing and Industrial Sectors

Ballantine Digital Launches Specialized Marketing Services for B2B Manufacturing and Industrial Sectors

Expert Digital Marketing Strategies Fine-Tuned for Technical Industries MORRISTOWN, N.J., April 29, 2024 /PRNewswire/ — Ballantine Digital proudly unveiled a new website dedicated to empowering B2B manufacturing and industrial sectors with specialized digital strategies. Since its inception in 1966, Ballantine has been and continues to be a powerful source of traditional direct mail production services. Now positioned…

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ClickDimensions - PowerPack Logo (CNW Group/ClickDimensions)

CLICKDIMENSIONS DISRUPTS B2B SALES & MARKETING WITH GROUNDBREAKING SIMPLE ACCOUNT-BASED APPROACH

INTRODUCES INNOVATIVE ‘POWERPACK‘ TO REVOLUTIONIZE THE INDUSTRY ATLANTA, July 10, 2023 /PRNewswire/ – ClickDimensions, the trailblazer in marketing automation solutions, today launched ClickDimensions PowerPack, their game-changing new product set to redefine the landscape of B2B sales and marketing. Designed to address the transformative changes in today’s buying process and to leverage Microsoft’s Power Platform, PowerPack introduces Simple…

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Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success

Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success

June 23, 2023 ABB b2b B2B industrial business services +more   Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As…

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How B2Bs Can Get More Out Of Their Social Media Marketing Efforts

How B2Bs Can Get More Out Of Their Social Media Marketing Efforts

Chief Growth Officer (CGO) at HypeFactory, a global influencer marketing agency. getty In today’s ever-changing social media ecosystem, business-to-business (B2B) companies confront unique obstacles when trying to connect and communicate with their intended audience. The goals of B2B social media marketing campaigns range from customer involvement and brand exposure to lead creation. In this article,…

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Intero Digital (PRNewsfoto/Intero Digital)

B2B Digital Marketing Agency Minds On Adopts Intero Digital Brand

COLUMBUS, Ohio, May 26, 2023 /PRNewswire/ — Minds On, a B2B digital marketing agency, announced today that it will be changing its name to Intero Digital. Over the past 30 months, Colorado Springs-based Intero Digital has joined forces with five digital marketing agencies to offer comprehensive strategies to clients within its all-in-one design. Within its…

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The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

Dave Jones of agency True argues that a new era marks the end of the old B2B boys’ club. As marketing press and LinkedIn feeds fill with increasingly imaginative uses of ChatGPT and generative AI, you could be forgiven for thinking that the idea of digital transformation is a little dated. But escape the myopic…

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4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn

4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning…

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The Smoothie Diet Reviews: Healthy Smoothie Recipes in 2023

McKinsey & Company’s Annual Global B2B Pulse: Five Omnichannel Strategies Companies are Using to Boost Market Share by 10+ Percent

NEW YORK and LONDON, April 13, 2023 (GLOBE NEWSWIRE) — McKinsey & Company’s latest Global B2B Pulse reveals that market share winners are going all in on omnichannel, even in uncertain times. In particular, companies that reported a 10+ percent increase in market share last year deployed five specific omnichannel strategies in concert: Hybrid sales…

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