Tag Archives: B2B Marketing

The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

The Drum | How Digital Transformation Is Stamping Out Passé B2B Sales Techniques

[ad_1] Dave Jones of agency True argues that a new era marks the end of the old B2B boys’ club. As marketing press and LinkedIn feeds fill with increasingly imaginative uses of ChatGPT and generative AI, you could be forgiven for thinking that the idea of digital transformation is a little dated. But escape the…

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4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn

4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn

[ad_1] Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and…

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