Tag Archives: drives

data science, affiliate marketing podcast

How Data Science Drives Ecommerce and Affiliate Marketing  

[ad_1] Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce. Listen to this week’s…

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How affiliate marketing drives growth not cannibalisation

How affiliate marketing drives growth not cannibalisation

[ad_1] Forgive me in case I’m stating the obvious at this point, but the rise in ‘guilt-free’ shopping during the pandemic funded by the discretionary spending saved through the absence of social spending has accelerated growth in ecommerce demand. Recalibrating the priorities from pints to Pilates matts and lunches to loungewear during the pandemic has…

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