In this week’s episode of The Drum Network Podcast, we sit down with two leading lights from the world of influencer marketing. Despite regular think-pieces prematurely announcing the death of the influencer, growth in the influencer marketing industry shows no signs of slowing – with estimates of its annual global value reaching as high as…
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Singer-songwriter superstar Taylor Swift remains a global sensation as she continues her record-breaking Eras Tour — and major cultural institutions want to do her justice. That’s why London’s Victoria and Albert Museum is calling all UK-based “Swifties” to apply for a new advisory role that would provide “insights into the culture and artisanry around handmade…
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Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform. TikTok’s marketplace is embedded into the app with a dedicated shop button. It also allows users to shop directly on the platform. Products on the Shop page are displayed like any other…
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Opinions expressed by Entrepreneur contributors are their own. No beating around the bush here. Entrepreneurship is a cutthroat realm where the bold thrive. You’ll fade into oblivion if you’re not unabashedly showcasing your unique capabilities, hollering about your achievements, and creating your limelight. So, my audacious comrades, it’s time we plunge into the captivating chaos…
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After nearly a decade as a digital creator, David Dobrik has set his sights on entrepreneurship. Dobrik has over 20 million subscribers combined on his two YouTube channels – David Dobrik and David Dobrik Too, and was one of the highest-earning YouTubers in 2020, making $15 million from his content back in 2020. The creator,…
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“All things remote inspections, return to the office and the definition of branch offices.” Those are the three topics that Kayte Toczylowski, the vice president of member relations and education at the brokerage industry’s regulator, said “come up in pretty much every meeting I have with member firms.” Her words came during an interview with…
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Advisors have many options when it comes to marketing their business online. The key is choosing one that can maximize client recruitment and lead to achievement of a firm’s strategic goals. Over 40% of advisors landed more clients via social media marketing and nearly one-third plan to increase their website spends in 2022, according to…
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People use acronyms to save time writing, but sometimes these verbal shortcuts waste readers’ time by forcing them to look up their meaning. A new study by social media education company How Sociable analyzed Google searches for common internet acronyms to discover the most bewildering ones. To do this critical work, they analyzed the number…
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Khloé Kardashian: Makeup, Ash K Holm; Hair, Irinel De León; Stylist, Dani Michelle: Seamstress, Mia Paranto; Manicurist, Zola Ganzorigt: Pedicurist, Millie Machado. Emma Grede: Makeup, Christina Cassell; Hair, Vernon François; Stylist, Simon Robins. Image Credit: Greg Swales The model wears a faded denim jumpsuit that hugs her curves like slalom skis. She’s tugging at the…
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Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts alone boasts 30 billion views daily…
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Instagram and Twitter have made waves recently for offering verification programs where users can pay to have their profiles accompanied by a coveted blue checkmark. Once a status symbol, verification used to be a way for users to determine if the name associated with the profile they were viewing or interacting with was in fact…
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There’s a new app for Gen-Zers, and it’s becoming more popular every day. Lemon8, a new photo and video-sharing app that’s owned by TikTok’s parent company, ByteDance, has been installed 650,000 times in the U.S. in just the past week and a half, according to data shared with Axios from analytics firm Apptopia. The app…
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Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Business Insider. John Phillips was becoming a meme. Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga in March Madness. Phillips’ dad was the athletic director at Northwestern, and Phillips had been close with the team, which…
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Opinions expressed by Entrepreneur contributors are their own. No matter what industry you’re in, everyone can benefit from attending a professional conference. These large, multi-day gatherings are perfect opportunities to attend some seminars, learn a few things about where your industry is going, and perhaps most importantly, network with others in your space. However, if…
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Opinions expressed by Entrepreneur contributors are their own. Nowadays, it seems like you can’t start a business without having a social media presence. Indeed, 77% of marketers feel that social media marketing is an effective practice for their business. While that’s all well and good for the company as a whole, there is no denying…
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Opinions expressed by Entrepreneur contributors are their own. There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance this is no longer the case.…
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Opinions expressed by Entrepreneur contributors are their own. It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else in the world, ChatGPT has also…
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