Tag Archives: RealTime

Steering Marketing Strategies with Real-Time Insights, ET BrandEquity

Steering Marketing Strategies with Real-Time Insights, ET BrandEquity

The digitisation of the business ecosystem has revolutionised consumer insights, reducing the timeline from months and days to real-time. Despite abundant data, marketers encounter significant challenges in distinguishing between noise and powerful actionable insights that drive business outcomes. At the fifth edition of the Brand World Summit, organised by ETBrandEquity.com, marketers addressed the importance of…

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Apache Pinot Uncorks Real-Time Data for Ad-Tech Firm

Apache Pinot Uncorks Real-Time Data for Ad-Tech Firm

(Quardia/Shutterstock) A year ago, customers of Sovrn’s affiliate marketing business could expect to wait 24 to 48 hours before getting access to new data describing online consumer behavior. That didn’t cut it, so the company looked to a new OLAP database from Apache Pinot to speed things up. After adopting Startree’s hosted Pinot setup last…

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