Tag Archives: BrandEquity

The future of affiliate marketing in a crumbling cookie world, ET BrandEquity

The future of affiliate marketing in a crumbling cookie world, ET BrandEquity

[ad_1] Image used for representative purpose (iStock) Ratan Tata backed company Earnkaro is a website that offers users an opportunity to earn an income via affiliate marketing. With the third party cookie crumbling, Earnkaro is adopting local storage, a technology that stores data directly in the user’s browser. Local storage uses the capabilities of a…

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Steering Marketing Strategies with Real-Time Insights, ET BrandEquity

Steering Marketing Strategies with Real-Time Insights, ET BrandEquity

[ad_1] The digitisation of the business ecosystem has revolutionised consumer insights, reducing the timeline from months and days to real-time. Despite abundant data, marketers encounter significant challenges in distinguishing between noise and powerful actionable insights that drive business outcomes. At the fifth edition of the Brand World Summit, organised by ETBrandEquity.com, marketers addressed the importance…

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