Tag Archives: AdTech

adtech, google, lawsuit, social media marketing, digital marketing, affiliate marketing, ofcom, guardian, publsihers, journalism, revenue

Google faces £3.4 billion lawsuit for lost revenue due to adtech – Affiliate Marketing Agency, Media, Training & Events

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Apache Pinot Uncorks Real-Time Data for Ad-Tech Firm

Apache Pinot Uncorks Real-Time Data for Ad-Tech Firm

[ad_1] (Quardia/Shutterstock) A year ago, customers of Sovrn’s affiliate marketing business could expect to wait 24 to 48 hours before getting access to new data describing online consumer behavior. That didn’t cut it, so the company looked to a new OLAP database from Apache Pinot to speed things up. After adopting Startree’s hosted Pinot setup…

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