[ad_1] Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and…
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[ad_1] Opinions expressed by Entrepreneur contributors are their own. Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic needs. Throughout my career, I’ve learned…
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[ad_1] It can be tempting to go straight to layoffs or cut marketing costs during an economic downturn. Losing new business to less marketing and laying off experienced staff you’ll have to rehire are not the best ways to go. Focus on messaging that resonates with customers, and never cut your marketing spend. Loading Something…
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