Digital advertising is booming. As we move through 2024, the growth in digital ad spend shows no signs of slowing down. This trend is evident in both the UK and the US, where digital media continues to dominate the advertising landscape. The Surge in Digital Ad Spend In the UK, digital advertising’s share of the…
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In a surprising yet somewhat anticipated move, Oracle Corporation has announced the closure of its advertising business. This decision, revealed during the company’s fourth-quarter earnings call for the fiscal year 2024, marks the end of a significant chapter in Oracle’s history. The tech giant’s foray into the advertising sector, which began with high hopes and…
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As the world faces increasing environmental challenges and the agreements reached during COP 28 place ever greater emphasis on the importance of a collective approach in tackling climate change, businesses are facing more pressure than ever to play their part in reaching ‘net zero’. Adding to this pressure, consumers are becoming increasingly discerning when choosing sustainable brands…
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Black young woman hugging her pink piggy bank getty In today’s rapidly changing economic landscape, where inflation rates are above average, businesses face the daunting challenge of staying relevant, empathetic, and adaptable. Adapting to a high inflation economy requires strategic planning and a keen understanding of consumer sentiment. Research from advertising research platform Zappi, presents…
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By Ramashish Bhowmik With the rise of digitisation, brands are increasingly shifting towards unparalleled marketing strategies as an effective tactic to solidify their position as market leaders. Emerging as the beacon of prowess for businesses to accomplish their marketing objectives- performance marketing has completely altered the foundations of successful marketing. From seasoned marketers to entrepreneurs,…
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By Sahil Chopra Different social media platforms cater to different content types: some are best suited for pictures, others for videos. As new platforms continually emerge in the digital landscape, audiences become increasingly fragmented. This dispersion poses a significant challenge for brands and marketers aiming to reach their target demographics. Yet, the fierce competition among…
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Introduction: Businesses’ digital marketing strategies have been transformed by AI, or artificial intelligence. It has improved the efficacy of advertising strategies and altered how businesses comprehend their customers. Better audience targeting is one of the significant ways that AI has changed digital marketing. Overwhelmingly, computer based intelligence calculations can acquire important bits of knowledge into…
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One of the shortcomings of general audience buying in the United States is the tendency to under-communicate multicultural audience attention attached to it. This occurs when marketing efforts primarily focus on more dominant “mainstream” demographics without adequately considering the interests, preferences and needs of the many cultural groups that collectively comprise much of the general…
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By Aakrit Vaish In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have their limitations, but with the advent of artificial intelligence (AI), businesses can now take their customer understanding to new heights. AI-driven customer segmentation has emerged as…
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Nourish You has announced the appointment of Divya Gursahani as the company’s first Chief Marketing and Communications Officer. Prior to Nourish You, Divya served at the content studio, By the Gram, and media houses including ELLE, and DNA. She was instrumental in developing campaigns for Netflix, Amazon, Apollo, Bumble, Tata CLiQ, and Nykaa in various…
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(Ad) A bar is a business. And like any business, bars need to have a solid marketing strategy that keeps them on brand and gets them in front of the right customers at the right time. If that sounds overwhelming, don’t worry—developing a marketing strategy for a bar doesn’t have to be complicated. Still, you need…
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The MarketWatch News Department was not involved in the creation of this content. May 01, 2023 (AB Digital via COMTEX) — California – AdSense is a popular advertising program that allows website owners to earn money by displaying targeted ads on their websites. Created and managed by Google, AdSense enables publishers to monetize their content…
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Vienna, Austria–(Newsfile Corp. – April 26, 2023) – The Amazon agency Threesy is announcing a new and exciting approach to Amazon marketing and advertising with the launch of new marketing and advertising strategies. The fast-growing company provides a unique focus on data-driven solutions for their clients, in order to navigate the ever expanding and increasingly…
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$500 daily online with out doing any work, is it legit? Find out! The world of AI has made it easier for people that are working online to be able to do difficult tasks without even breaking a sweat. There are different powerful ai that are being launched into the market like the chatgpt, google…
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At the same time, the company is ramping up investments in media and innovation to help preserve elasticities and build unit demand by boosting consumers’ value perceptions of its products, executives said during the company’s third quarter sales and earnings call yesterday. This strategy also would allow General Mills to hedge against additional possible price…
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WASHINGTON, D.C.—As political parties and media buyers gear up for the 2024 presidential race, a new study from Basis Technologies provides some insights from the 2022 Midterms that indicate more political spending is likely to shift to connected TVs (CTV) advertising in 2024. Basis Technologies, leading provider of cloud-based workflow automation and business intelligence software…
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The economic slowdown indicates a deeper recession in 2023, an alarming thought for companies across the world. However, companies can prepare to combat the downturn by implementing various marketing strategies. It’s important to allocate your marketing fund to the right places. Here are some tips to ensure your company stays afloat with marketing strategies during…
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Advance Ai Tool to make Work Easier The Ai industry is growing everyday and it has kept an upward trend for years because people are curious if Ai will really take over their jobs and some other people are using ai to make their work easier. One of the best things that ever happened to…
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Affiliate Market The latest study released on the Global Affiliate Market by Report Consultant evaluates Affiliate Market Size, Trend, Share, Industry Growth and Forecast 2023 to 2030. The Affiliate market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access…
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TikTok has become the best place for every brand to market since the peak of lockdown. Or is that really the case? Does every brand and business have a home on TikTok? Are there maybe some brands that are not hitting the mark on the platform? That are perhaps getting ignored? Like… say, GAP? In…
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We see it, we like it, we want it, we buy it. It looks like Super Bowl commercials may leave an impact on consumers for well over 30 seconds. According to a new study by behavioral research company Veylinx, which analyzed the behavior of 1,610 U.S. consumers pre- and post-Super Bowl LVII, ads shown as…
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