Tag Archives: startups

How startups’ marketing and communications strategies are shifting in the US and Europe

How startups’ marketing and communications strategies are shifting in the US and Europe

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, European tech ‘disrupted’ many key sectors in the early 2020s, most notably Life Sciences, Energy Transition, and DeepTech —…

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Hugging Face CEO Says More AI Startups Want To Get Acquired

Hugging Face CEO Says More AI Startups Want To Get Acquired

Multi-billion dollar AI community startup Hugging Face announced its fourth acquisition to date on Thursday, a $10 million buy of a small AI collaboration platform called Argilla. Hugging Face CEO Clément Delangue now says he’s getting acquisition requests from many more startups — at least 10 a week. “This year, in particular, it has increased…

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Unlocking Success: Top Digital Marketing Strategies for Tech Startups

Share Tweet Share Share Email In today’s rapidly evolving digital landscape, tech startups face both immense opportunities and daunting challenges. With fierce competition and constantly changing consumer behaviors, it’s crucial for tech startups to leverage effective digital marketing strategies to stand out, attract customers, and drive growth. In…

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Moneyless Marketing: 4 Cost-Effective SEO Strategies For Startups On a Budget

Moneyless Marketing: 4 Cost-Effective SEO Strategies For Startups On a Budget

Starting a business in the current financial climate can be tricky. With a flurry of online competition and a target audience with rising demands, bootstrapping your business from the ground up has become a costly affair.  According to the Minority Business Development Agency (MBDA), the average startup cost across the globe now stands at around…

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Marketing Strategies for Startups - business.com

Marketing Strategies for Startups – business.com

Examples of aggressive marketing Aggressive marketing can be achieved through several different strategies. Cold-calling and email campaigns are probably the best examples. Thus, it refers to the practice of soliciting potential customers who have never engaged with your brand to see if they would be interested in what you’re offering. Large banner ads, pop-ups and…

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The New Normal in Healthcare Marketing

The New Normal in Healthcare Marketing

Few industries are as complex today as healthcare. The pace of disruption is unrelenting as new entrants, new discoveries, and new technologies are emerging nearly every day. Category leaders are being challenged to deliver patient-first, systemic change; start-ups are striving to fill gaps in the healthcare ecosystem; patients are looking for experiences that make them…

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9 Uncommon Marketing Strategies for Startups

9 Uncommon Marketing Strategies for Startups

Opinions expressed by Entrepreneur contributors are their own. Tired of reading the same old marketing advice for your startup? When I started my journey as an entrepreneur, I knew how to build things, but marketing them was a different ball game. Every corner of the internet seemed to echo the same advice  —  paid ads,…

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TechCrunch+ roundup: Big Data's cloud backlash, CVC pitch tips, de-risking hardware startups

TechCrunch+ roundup: Big Data’s cloud backlash, CVC pitch tips, de-risking hardware startups

For most of the Information Age, companies that wanted to scale invested in server farms and hired teams to keep them running. At one of my first startup jobs, I walked in one day to find two sleeping co-workers who’d spent the night configuring servers at a co-locating facility 60 miles away. Soon after, when…

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Top 10 Marketing Strategies For Startups

Top 10 Marketing Strategies For Startups

Top Marketing Strategies for Startups getty I recently got introduced to Alyssa Hitaka at TopTierStartups.com, a new content site rich with startup related news, tips and interviews with startup founders. I was curious what her startup founders were seeing, in terms of the best marketing strategies they are successfully using today. Alyssa was kind enough…

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