[ad_1] Starting a business in the current financial climate can be tricky. With a flurry of online competition and a target audience with rising demands, bootstrapping your business from the ground up has become a costly affair. According to the Minority Business Development Agency (MBDA), the average startup cost across the globe now stands at…
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[ad_1] CMO of Gigamon, a leader in cloud visibility and analytics. getty When businesses are forced to rethink their approach to marketing due to unexpected market shifts, the initial response might involve a budget cut, particularly if there are economic headwinds. Executive teams, however, must carefully weigh the benefits and challenges with every cut made,…
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[ad_1] Founder & CEO, Step2Growth – B2B Startup Marketing | Women of Influence | Startup Mentor & Marketing Strategist. getty Starting a business on a shoestring budget can be both exciting and challenging. As a bootstrapped startup, you may not have a huge marketing budget at your disposal, but that doesn’t mean you can’t effectively…
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[ad_1] If you’re planning to pad your marketing budget in 2023, you’re in good company. 54% of marketers expect their spending to increase in 2023. 83% of companies plan to boost their content production budgets. But is your talent and resources budget as targeted as the communications you intend to send? Research indicates that companies waste…
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