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Will Retail Media Networks Hurt Affiliate Marketing?
[ad_1] Words: Jim Nichols, Founder of Exclamation Marketing The rise of retail media networks (RMNs) has been incredibly fast and large. From basically nothing a few years ago, these retailer-led media programs are expected to capture $60B in digital spending in 2024 in the US alone. While RMN maturity is greatest in the US, Group…
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