[ad_1] In a saturated digital marketing environment, effective copywriting is crucial for businesses to stand out, engage their audience but most importantly drive conversions. Zib Digital, a leading digital marketing agency, reveals their insight into crafting compelling copy that resonates with audiences and prompts action. Auckland, New Zealand – June 25, 2024 — “Knowing your…
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[ad_1] According to research from Microsoft, inclusive advertising helps brands build connections with Gen Z consumers, leading to more purchasing intent. 76% want to support brands with authentic messaging. 70% will trust a brand that depicts diversity in advertising campaigns more. 47% will trust a brand more if they feel represented in ads. Most importantly,…
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[ad_1] 12. Don’t sling filmmaking jargon in scripts Our job is to create a colorful mental image, not direct it on the page. Also—if your client doesn’t know what whip pan or b-roll or crash zoom mean, they’ll be confused. And if they’re confused, they’ve stopped listening. 13. Write out your montages/vignettes In commercials, every…
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