Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

[ad_1] “We’ve come through the last three-plus years facing all these unprecedented changes,” including supply chain constraints, labor challenges, dramatic shifts in how consumers shop and eat and a more critical retail environment that is pared down so that competition for shelf space is heightened, and are now the industry and Kellogg are entering “a…

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General Mills boosts marketing, innovation to engage consumers in tough economy

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[ad_1] At the same time, the company is ramping up investments in media and innovation to help preserve elasticities and build unit demand by boosting consumers’ value perceptions of its products, executives said during the company’s third quarter sales and earnings call yesterday. This strategy also would allow General Mills to hedge against additional possible…

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Kellogg embraces new era of innovation, marketing to lift sales: ‘It’s not 1987 anymore’

General Mills boosts marketing, innovation to engage consumers in tough economy