Overseas-Funded Companies Adjusting Strategies

Overseas-Funded Companies Adjusting Strategies

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Leading sportswear makers are readjusting the marketing strategies of their brands in China with two of the top sellers moving into lower-tier cities in order to be more competitive.
Li Ning goes head to head with sportswear giants
Sports apparel helps fill the kitty
Special: Overseas-funded companies adjusting strategies

Multinationals should focus on long-term development in the Chinese market, despite the fact that the business environment and investment policies may have their ups and downs, the Chief Executive Officer of Siemens China said Thursday.

Foreign companies operating in China and experts on Wednesday reiterated that the nation is still an attractive destination for investors. Full Coverage


 

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