Samsung’s latest product isn’t a phone or a smartwatch, it’s even smaller. The company is diving into the quick-growing $125 million smart ring market. Samsung put the Galaxy Ring on display for the first time on Monday in Barcelona at Mobile World Congress (MWC) and showcased what it can do — and how it differs…
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Mary Seats, Founder, The Icing Agency Photo Credit: Carlos Stephenson Every year, the world’s most recognizable companies pour millions of dollars into marketing strategies. From New Balance’s signature shoe deal with tennis phenom Coco Gauff to the 100 brand partnerships Mattel created to promote the Barbie movie, top-earning companies continue to invest in getting their…
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In a strategic move aimed at accelerating growth and driving innovation, Wayfair, the leading online retailer of home goods and furniture, has announced the appointment of its Chief People Officer to the top marketing role. This decision reflects Wayfair’s commitment to leveraging its human resources expertise to enhance its marketing strategies and strengthen its position…
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Presenting the best in proven, tested, and results-driven digital marketing campaigns to help flight schools soar to new heights in the digital landscape. Leading flight school marketing agency, Right Rudder Marketing, is revolutionizing digital marketing for flight schools, helping them harness the power of tailored digital marketing techniques. The rapidly expanding wingman in the digital…
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Agence GI is making waves in the digital marketing world with its groundbreaking approach to TikTokTM marketing strategies. By leveraging the immense potential of this popular social media platform, the agency has propelled numerous businesses to success in their respective industries. Through creative campaigns and strategic implementation, Agence GI is helping clients create brand awareness…
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A few years ago, a hardware designer named Kyle Buzzard watched a viral video of a seagull that had stolen a GoPro and taken photos of itself looking into the camera. “That started wonder and the questions, how can we do that and automate it?” recalls Buzzard, who incidentally has the perfect name for his…
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For years, Budweiser was the King of Beers and Anheuser-Busch was the King of Marketing. Its commercials on television, radio and print were the envy of the advertising world. Now, a single promotional initiative gone awry threatens the company’s standing as a marketing machine. Bud Light is the top-selling beer in America, but its frothy…
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Affilka’s winning streak began in 2022 when the affiliate management platform’s merits were recognised at the SiGMA Balkans & CIS Awards. In 2023, the geography of wins was expanded, with the platform making great strides in the eastern part of the Eurasian continent, and Affilka secured its leadership positions at the Asia Gaming Awards and…
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