Tag Archives: StudentAthlete

March Madness NIL Student-Athlete Marketing Is Surging in 2024

March Madness NIL Student-Athlete Marketing Is Surging in 2024

[ad_1] March Madness is back, and traditional TV ads for the tournament are already mostly sold out, per network execs. But influencer marketers who run student-athlete campaigns are just getting started. Unlike buying spots on CBS Sports, ads tied to a player’s name, image, and likeness — called NIL — can be spun up at a…

Read more