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The past and future of gender research in marketing, and its relevance to contemporary societies

The past and future of gender research in marketing, and its relevance to contemporary societies

[ad_1] Credit: Pixabay/CC0 Public Domain Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the socialization of researchers—especially their commitments to particular research values and practices—impacts the types and results of gender-based research published in top-tier marketing…

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