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McCormick Uses NFL Star in Unique Marketing Twist
[ad_1] In a unique marketing twist, McCormick and Colle McVoy teamed up to use a t-shirt featuring NFL star Jason Kelce and Frank’s RedHot sauce, initially just a gimmick, for a multi-brand strategy. This product quickly gained traction in Las Vegas markets, joining the popularity of the hot sauce and the athlete to draw in…
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