Ad writing insights—20 expert tips for crafting compelling marketing copy
[ad_1] 12. Don’t sling filmmaking jargon in scripts Our job is to create a colorful mental image, not direct it on the page. Also—if your client doesn’t know what whip pan or b-roll or crash zoom mean, they’ll be confused. And if they’re confused, they’ve stopped listening. 13. Write out your montages/vignettes In commercials, every…
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