New research reveals how influencers’ words impact engagement in affiliate marketing on social media – News
The UAB study revealed that specific linguistic styles within influencer posts can enhance or diminish engagement with the content. Parker Woodroof, Ph.D.Photography by Lexi Coon New research from the University of Alabama at Birmingham Collat School of Business explores the impact of language on engagement with influencer affiliate marketing posts on social media. The study,…
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