![In the current digital marketing scenario, we see a blend of traditional and modern platforms](https://cbomo.com/wp-content/uploads/2023/07/Effective-strategies-for-cross-platform-advertising-Reaching-audiences-in-a-fragmented.jpg)
Effective strategies for cross-platform advertising: Reaching audiences in a fragmented media landscape
By Sahil Chopra Different social media platforms cater to different content types: some are best suited for pictures, others for videos. As new platforms continually emerge in the digital landscape, audiences become increasingly fragmented. This dispersion poses a significant challenge for brands and marketers aiming to reach their target demographics. Yet, the fierce competition among…
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