[ad_1] The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently, two significant regulatory updates have emerged, promising to reshape the iGaming marketing landscape in Europe: the European Parliament’s approval of new anti-money laundering (AML)…
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[ad_1] IAB Europe recently announced the release of its European Retail Media Measurement Standards for industry feedback. These standards aim to establish a common framework for measuring and evaluating retail media advertising campaigns across Europe. The recommended standards were developed following IAB Europe’s Retail Media Measurement Workshop which brought together 15 retailers from across Europe.…
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[ad_1] Reading Time: < 1 minute PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO. Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight…
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