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CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections

CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections

[ad_1] WASHINGTON, D.C.—As political parties and media buyers gear up for the 2024 presidential race, a new study from Basis Technologies provides some insights from the 2022 Midterms that indicate more political spending is likely to shift to connected TVs (CTV) advertising in 2024.  Basis Technologies, leading provider of cloud-based workflow automation and business intelligence…

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