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How to Align Your PR and Marketing Strategies to Get More Out of Both

How to Align Your PR and Marketing Strategies to Get More Out of Both

[ad_1] Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the mindsets needed to succeed in each…

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