How Influencer Grew Earnings to $380,000 a Year: 4 Tactics

How Influencer Grew Earnings to $380,000 a Year: 4 Tactics


  • Jade Beason is a full-time content creator and creator coach who used to work in marketing.
  • She earned roughly $380,000 in revenue in 2022 from her coaching business, brand deals, and more.
  • She described four strategies she used to scale her business. 

Influencer and creator coach Jade Beason more than quadrupled her revenue in a year.

The London-based creator, who has about 113,000 YouTube subscribers, made about £70,000, or $92,000, in 2021 when she left her marketing job to become a full-time influencer. In 2022, she grew her revenue to £312,000, or roughly $380,000, largely through her coaching programs and brand partnerships. Insider verified the earnings with documentation she provided.

Beason said a lot of factors went into this. But the most significant was her shift to focusing on content creation and coaching full time, which her eight years of marketing experience gave her the confidence to do.

She went into 2022 with ambitions to scale her business model, including changing her coaching style and solidifying her rates for brand partnerships.

Beason shared the four main strategies that helped her grow her business and revenue, which she details in her podcast:

1. Create membership programs for your followers

Beason changed the style of her creator training from one-on-one — coaching individual creators — to one-to-many. She offers a membership program called “The Creators Club” and an online course about Instagram marketing, which are both available for groups, in addition to some one-on-one services.

“They allowed me to do group coaching or they were self-study, so it meant that I could just focus on marketing them and the delivery didn’t take as much time,” Beason told Insider. “I launched those in 2021, just at the very end, and then I focused on scaling those.”

Creators can apply the one-to-many model to their own work by offering group courses, coaching programs, or memberships, Beason said. She also suggested creators take advantage of subscription platforms like Patreon or Kajabi, and use in-app features like Instagram subscriptions or YouTube’s channel memberships.

2. Identify where you need help and hire someone

Hiring a part-time video editor was a game-changer for Beason. Before, she would spend eight hours a week editing videos. She freed up that time by identifying the areas of her business that she needed the most assistance with. 

“I would literally break down all of the tasks that I was doing and how much time it took me every week,” Beason said. “Then I would look at that list and figure out which thing made the most sense to hire for or hand over.”

She figured out a budget for hiring, and stuck to it. Beason said she spoke to an accountant, her peers in marketing, and did research on sites like Glassdoor to get an idea of how much she should pay for different roles. She then forecasted the next five years of her business’ financials to determine when she would be able to hire someone full-time, which she is working toward right now.

She also stressed that not all creators need senior-level staff when starting their businesses, especially if it’s not affordable for them.

3. Expand your reach by branching out to other social-media platforms

Beason first started making content for YouTube and Instagram, but has since expanded to TikTok and Pinterest. She also has a newsletter and podcast.

As someone who enjoys talking for longer periods of time, she gravitates towards the platforms like YouTube and podcasts that allow long-form content, she said.

Creators should consider what platforms fit their content styles best, according to Beason. Otherwise, they’ll get frustrated with the process.

“Start with what you like and what you prefer, because your audience is on any platform,” Beason said.  

She also said to perfect the platforms you start with before expanding to new ones.

“I couldn’t start this journey thinking, ‘Okay, I’m going to be on Instagram, YouTube, TikTok, Pinterest, and I’m going to have a podcast and a newsletter.’ I would have been burnt out a long time ago,” Beason said. “I only ever start something new, when I feel comfortable with what I’m already running.”

4. Highlight brand testimonials from your clients or customers

According to Beason, your website’s landing page should include two or three sections with testimonials from followers, brand partners, or other clients. She said “social proof” like this should be front and center when creators promote their businesses. 

Testimonials don’t have to be long-winded by any means. Beason said creators can pull from their comments and DMs, and ask permission to use them in marketing materials.

 “When you get a lovely DM from someone saying, ‘Hey, I bought this jacket because of you,’ or when you get a comment from someone saying, ‘You’re the reason why I ate healthy this week’ — screenshot that message to them, saying, ‘Are you okay with me using this in my marketing?'” Beason said, about gathering testimonials.

She added: “Nine times out of ten, they’ll say yes. Screenshot it and save it to a folder because that is some of the best social proof that you can get especially when you’re starting out.”


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