Elon Musk ‘refuses to let’ officials inspect ‘unsafe’ X on top of Twitter HQ apparently secured with sandbags
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WHILE the public reacts to Elon Musk’s rebranding plans for Twitter, the company’s new logo has also drawn complaints from city officials.
San Fransisco building inspectors have claimed that Musk’s new “X” sign, planted atop the company’s headquarters, has violated city codes.
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The massive X was propped up as part of the billionaire’s controversial rebrand of Twitter, which he announced earlier this month.
It didn’t take long for Musk to change the company’s digital logo, but executing the physical X marker has proven to come with a few more challenges.
On Friday, a representative from the San Fransisco Department of Building Inspection issued a notice for an “unsafe sign” and construction without a permit.
The violation stems from concerns over public safety. A planning review is typically required before a large sign is executed, according to Patrick Hanna of the Department of Building Inspection.
The complaint alleges that the representative attempted to inspect the giant illuminated X structure on Friday and Saturday, but they were denied on both occasions.
A Twitter representative supposedly told the inspector that the sign was “a temporary lighted sign for an event.”
Matt Binder, a reporter who has shared updates on the sign dispute, also shared a picture of the structure being built.
In the image, multiple employees can be seen working on the sign while sandbags appear to hold down the bottom of the structure.
On Saturday, Musk updated his cover image on the social media platform to display the bright X hovering over the company’s headquarters.
He also posted a brief video of the sign, which appears to flash with a streak of light moving through the letter.
Shortly after sharing the news of the rebrand, he mentioned the dispute with the building’s landlord.
“He keeps calling the police about our sign modifications!” he shared in a separate post on Saturday.
Some San Franciscans have issued their grievances with the light, describing the pulsating strobe feature as annoying and disturbing.
A journalist who lives across the street from the building documented his experience on X.
“It legit hurt my eyes when they were testing it in daylight… it’s hard to describe how bright it is,” he wrote in a post.
“And this thing is an eyesore during the day too. Eek,” he added alongside an image of the sign.
In part with the rebrand, Musk also ordered employees to begin pulling down the old “Twitter” sign that had been installed on the side of the building.
Police showed up to halt the effort, after determining that the removal process was taking up space in the street and interrupting traffic.
The City of San Fransisco plans to open an investigation into the installation of the new X.
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